All Analysis articles – Page 2
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ArticleU.S. outdoor industry study examines recreation and outdoor companies’ hiring challenges
The Oregon State University’s center for the outdoor recreation economy, with support from Basecamp Outdoor, Path to Peak education and consulting and the Confluence of States, has conducted a new Outdoor Industry Workforce Assessment for the American Outdoor Industry Association (OIA) and the Outdoor Recreation Roundtable. The study aims to ...
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ArticleAdventure tourism market to reach $1.009 trillion in size by 2030
According to a new report by Grand View Research, Inc, a U.S. market research and consulting firm, the global adventure tourism market – valued at $282.1 billion in 2021 – is estimated to reach $1.009 trillion by 2030, at a Compound Annual Growth Rate from 2022 to 2030 of 15.2 ...
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ArticleAnalysis: Outdoor industry stocks fell more than 21% in Q2
Outdoor industry stocks fared worse in the second quarter than in the first period of 2022, declining an average of 21.18 percent compared to a 17.84 percent sequential drop in the average stock prices of companies primarily involved in the outdoor and bicycle sectors. This time around, our quarterly analysis ...
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ArticleBicycle Stocks Q2 2022: Russia’s invasion causes market low
After the stock market booster called hope catapulted the OIC Bicycle Stock Chart 2021 to new heights and seemed to defy all realities, the high flight ended with Russia’s invasion of Ukraine. The chart of the first quarter of 2022 already showed a steep decline, which now also continued in the second quarter.
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ArticleBain survey shows fast growth of sustainable thinking in Asian countries affected by pollution
The consulting firm Bain & Company has released the outcome of a new study conducted among 16,000 consumers in eleven countries across seven product categories. The interesting results: Most fast-growing Asia-Pacific markets have larger environmentally and socially conscious and health-conscious segments than mature markets like North America or Europe. The ...
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News briefsEuropean Outdoor Activity Barometer: Invitation to participate in a Europe-wide survey by EOG and IGOT
The European Outdoor Group (EOG) and the It’s Great Out There Coalition (IGOT) are seeking interest from the outdoor community to be part of an exciting syndicate study focusing on outdoor sports activities across Europe. Two years (and one pandemic) after the last joint research by the EOG and IGOT ...
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ArticleOutdoor and bike industry stocks fall nearly 18% in Q1
Our quarterly analysis of the outdoor stock market shows a 17.84 percent sequential decline in the average stock prices of 31 public companies primarily involved in the outdoor and bicycle sectors between Jan. 1 and March 31. Broader market conditions weighed on the sector, which had posted stock price increases ...
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ArticleBicycle shares Q1 2022: Geopolitical situation puts pressure on the market
While global lockdowns, virus variants, inflation, zero interest rates, supply shortages or political crises could not harm last year’s upward trend in bicycle stocks, Russia’s attack on Ukraine has changed everything. The war is intensifying the surge in prices. Fears of supply shortages of gas and oil and other commodities ...
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ArticleWomen in the outdoor and sports business: Facts and figures on International Women’s Day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.” On the occasion of Women’s Day, SGI Europe examined the quota of women ...
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ArticleFootwear industry: Inflationary pressure increases on a broad front
Thanks to the collective work of the editorial teams of our sister publications Shoe Intelligence and SGI Europe, we have put together a comprehensive analysis of the impact of inflation on the footwear industry. The editors tried to cover the economic, industrial, financial and some social aspects of inflation focusing ...
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ArticleEmerald releases first report on the North American B2B events industry for 2022
Emerald Holding, the New York-based organizer of Outdoor Retailer (OR) trade shows, among others, has released its first research report reflecting the changing expectations that are influencing and shaping the future of the business-to-business (B2B) events industry. The report will be published annually in the future, Emerald said. ...
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News briefsWFSGI and McKinsey: The new normal is here
The World Federation of the Sporting Goods Industry (WFSGI) and McKinsey & Company have teamed up to present the sporting goods industry’s second annual report called “Sporting Goods 2022: The New Normal is Here.” The report comes after the sporting goods industry experienced a tailwind year, often driven by pandemic-related ...
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ArticleGreen awareness provides greater tailwind for bike stocks in 2021
2021 had it all: on the one hand, more lockdowns, virus variants, inflation, zero or negative interest rates, supply bottlenecks, political crises, trade and other wars, etc. On the other hand, 2021 experienced a world stock market that trudged steadily upward. This also gave our 2021 cycling stock some major ...
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ArticleOutdoor and bike industry stocks rose by 3.0% in Q4
Our quarterly analysis of the outdoor stock market shows a 3.0 percent sequential increase in the average stock prices of 32 public companies primarily involved in the outdoor and bicycle sectors between Sept. 30 and Dec. 31, 2021. This came after increases for most of the same companies of 18.9 ...
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ArticleNew study on social shopping in Germany: Where the product finds the buyer
One in five Germans has bought something via social networks, just as many can imagine it. Social media and e-commerce are merging, and the customer journey is being redefined. A recent YouGov study shows the relevance of social shopping for German consumers.
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ArticleGfK reports mixed consumer sentiments in October survey for Germany
In its latest study conducted among 2,000 Germans, GfK reports a mixed picture of consumer sentiment in October. The propensity to buy increased again, while economic and income expectations declined. As the propensity to save is also falling noticeably, GfK forecasts a consumer climate of 0.9 points ...
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ArticleOutdoor industry stocks declined by 6% in Q3
Public companies involved in the outdoor and bike sectors saw their average share value decline by 6.0 percent between June 30 and Sept. 30 of this year, after rising by 18.9 percent during the first quarter and by 13.8 percent during the second quarter. The sector performed a little better ...
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News briefsResearchAndMarkets publishes new report on European camping tent market
In its new report, “Camping Tent Market in Europe 2021-2025,” ResearchAndMarkets.com offers insight into the 2020 camping tent market, as well as an outlook for the coming years and a forecast until 2025. According to the 120-page report, the camping tent market in Europe will grow by $157.14 million from ...
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ArticleBack in black: The successful turnaround of Rotor Bike Components
Great products don’t always lead to profit, but they can with a little cohesion…and maybe Covid.
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ArticleLearning from experience: How one startup discovered what’s in a (brand) name
The underlying goal of a brand name is to trigger a reaction. How do you make sure it’s the right one?
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