All Atlas Cycles articles
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News briefsK2-MDV rebrands as “Elevate Outdoor Collective”
Seattle-based K2-MDV Holdings, the parent company of all K2 Sports and MDV brands, including K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, Ride, Line, BCA, Atlas Snow Shoe Co, Tubbs Snowshoes and others, announced that it has rebranded itself Elevate Outdoor Collective, effective immediately. The company will continue ...
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ArticleGlobal bicycle stocks Q1 2021: The soaring continues
While most of the existing problems caused by the Corona crisis have yet to be resolved, the global stock market is relying on hopes — hopes for a bright post-Corona future. Instead of going into crisis mode, it is simply bypassing all the economic killers that are piling up. Supported by further stimulus packages and the open money floodgates of central banks, the stock market remains high. Our cycling stock chartists are ahead of the curve. They rely on another serious advantage: the bicycle and e-bike sales boom pushed by Corona led to excellent business figures last year. These were announced in the first quarter of this year. Some of the record results were a good impetus for the development of the share value in Q1 2021.
