Chris Goddard
Chris Goddard is the founder and CEO of CGPR, a consumer active lifestyle communications firm that recently celebrated 30 year based outside Boston. CGPR, part of the Off Madison Ave family, has worked with global outdoor brands including adidas Terrex, Helly Hansen, Houdini, LOWA Boots, Merrell, Keen, Outdoor Retailer, UYN Sports, Trere Innovation, Vibram, W.L. Gore & Associates and The Woolmark Company, among others. Prior to starting CGPR, Goddard worked in Washington, D.C., as a lobbyist for the Mayor of New York focusing on energy and environment for the Depart of Interior in Congressional Liaison.
ArticleLeading outdoor industry representatives advocate on Capitol Hill
At a high-level summit in Washington, DC, US outdoor brands met with lawmakers to push for public land protection, tariff reform and equitable outdoor access. Chris Goddard was there to report for us.
ArticleHow US outdoor brands respond to the new global trade reality
From resilience to reinvention, US outdoor brands are adapting to tariffs, shifting demand and a changing consumer base with strategic focus.
ArticleTariffs: How the US outdoor industry is preparing for impact
From Salomon to Snowsports Industries America (SIA): Here’s how the US outdoor industry feels about President Trump’s tariffs.
ArticleWhy outdoor and fashion are colliding now
Once defined solely by its utility, outdoor fashion is now booming as a form of self-expression, especially in this fast-changing political environment, says Chris Goddard, our guest writer from the US.
OpinionConsumers seek solace outdoors: Key trends and insights from OR Summer 2024
Discover how the outdoor industry is evolving with trends from Outdoor Retailer Summer 2024. From casual outdoor fun to fashion-forward gear and sustainable practices, learn how consumers find solace and cope with modern life outdoors.
ArticleInvesting in circularity: A fortune for the future
Investments in circularity are increasing. In the first of four articles, we give you an overview of the whos, the whats, and how much.
