The circular economy is counter to the current linear “take-make-waste” economy; exploiting resources for manufacture, finite product life, and one which ends with disposal. The circular economy differentiates between two types of circular loops: Biological and technical. Products should be designed and produced in a way that all its raw materials can be reintegrated into either one of the loops at the end of its life.
In circularity, a principal aim is to stop waste being produced in the first place. In both the technical and biological cycles, products and materials are kept in circulation for as long as possible via reuse, repair, and remanufacture.
This cascading of products over as long a period as possible — by using materials that create the most economic value over multiple lifetimes — is an important factor in the responsible use of resources.
Design has a central role to play when it comes to circularity. Products must be designed with circularity in mind. They should be durable, easy to repair and maintain, made of components that can be replaced, and from materials that can be easily recycled, for example mono-fibers.
Brands are a central link in the production chains (manufacturing, processing chemicals, and raw materials) as well as with retailers and consumers. They play a particularly important role in repair and take-back aspects.
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