All Consumer Climate articles
-
ArticleEco-consumers: Navigating triggers and barriers
Consumer expert Fredrik Ekström unveils key findings about consumer behavior and reveals three primary consumer personas.
-
News briefsGerman consumer climate declines with second Corona wave
According to the GfK consumer climate study for November 2020, the mood among German consumers in November was considerably dampened by the second, partial lockdown. As in the previous month, both economic and income expectations and the willingness to buy declined. “The renewed closure of the hotel, restaurant and ...
