John “John John” Florence, the two-time world champion surfer from Hawaii, has announced the launch of his new label, Florence Marine X, in partnership with Bob Hurley and his sons, Jeff and Ryan. The new brand will focus on apparel, especially “products for outdoor exploration and thriving in the elements, while doing its best to protect the ocean and the land.” Florence Marine X will launch spring 2021 with a full range of men’s apparel, wetsuits, board shorts and more.