PrimaLoft, Inc. and Shanghai Challenge Textile Co, LTD have announced an exclusive partnership for the production of PrimaLoft® Performance Fabrics. Shanghai Challenge is a Shanghai-based manufacturer with a proven track record for the design, research, development and production of functional fabrics. The company will bring this expertise to the PrimaLoft® Performance Fabric business by managing the production and operational services for all PrimaLoft fabric products. “We view our partnership with Shanghai Challenge through the lens of two primary goals,” said Mike Joyce, president and CEO of PrimaLoft. “To expand our technology platforms into the fabric side of our business, and to collaborate with a recognized industry leader in knit goods to offer cutting edge material technology to customers and consumers at a competitive price point.” The partnership will allow PrimaLoft to accelerate its long-standing focus on innovation and sustainability, enabling the company to continue to provide leading, market-driven product solutions.