All General Outdoor articles
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ArticleVoluntary Carbon Market Rankings for 2022 and market analysis published
The Voluntary Carbon Market Rankings, published annually by online news and analysis service Environmental Finance, are on firmer footing in their third year of existence, with the number of completed returns doubling from around 2,000 in 2021 to nearly 4,000 this year, up from 1,500 two years ago. In general, ...
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Article
U.S. federal report on microfiber pollution released
Mandated by the U.S. Congress, the Interagency Marine Debris Coordinating Committee (IMDCC) has delivered a new report on microfiber pollution coordinated by the National Oceanic and Atmospheric Administration’s (NOAA) Marine Debris Program. According to the paper, not only are microfibers a highly complex and diverse type of ...
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News briefs
66°North opens temporary store in London for 66 days
The Icelandic brand 66°North has opened a pop-up store in London’s Soho district that is open only in the afternoons and sells a selection of the company’s bestselling outdoor styles and accessories. Located on the corner of Air Street and Brewer, the store will remain open for 66 days until ...
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News briefs
It’s Great Out There Coalition launches Europe-wide social media competition
The It’s Great Out There Coalition has launched a month-long competition on social media, as part of the latest phase in the #itsgreatoutthere campaign to get Europe more active outdoors. The #takesomeoneoutdoor competition will go live tomorrow and will run for a month, accessible to anyone in Europe. The first ...
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Article
Adidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
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Article
Patagonia and Gellert’s reactions to allegations of tax evasion
We summarize what Patagonia CEO Ryan Gellert and competitors have to say about Chouinard’s move to donate Patagonia to fight climate change.
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Article
Felix Münnich becomes the new chief commercial officer at Mammut
Münnich comes from one of the top players in the sporting goods business to Mammut.
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News briefs
Paddle Sports Show fully booked, with over 140 brands
For this year’s edition of The Paddle Sports Show, the organizing Kayak Session Publishing company reports a fully booked location at the Tony Garnier exhibition hall in Lyon, France. After premiering last year with 125 exhibitors over 6,500 square meters, this year’s event will see over 140 brands on 10,000 ...
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Article
Ethical Trading Initiative issues new assessment for production in Myanmar
The Ethical Trading Initiative (ETI) has commissioned an independent evidence-based assessment of human rights and responsible business conduct within Myanmar. The assessment was conducted by Due Diligence Design, with research and analysis from partner Impactt; guidance on the implications of the UN Guiding Principles (UNGPs) from SHIFT; and consultation with ...
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News briefs
TNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer. Bambuck brings in a 20-year background in global and integrated marketing strategy across several brands, including Everlane, Nike ...
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News briefs
Investors and Jaktia management acquire Jaktia Group
Jaktia, a Scandinavian franchise chain specialized in the hunting, fishing, and outdoor segments, has new owners. A private investment company consisting of Jaktia’s management, together with a few investors, has acquired 100 percent of the shares in Jaktia AB, Jaktia Kållered AB, Jaktia Falun AB, Jaktia AS and Jaktia Jessheim ...
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News briefs
RevolutionRace launches new collection for children and youth
The Swedish DTC outdoor company RevolutionRace (RVRC) launched its first collection for children and youth on Sept. 20, the Swedish Day of the Rights of Public Access. The first collection features the brand’s bestselling pants and shirts in sizes 146-164. According to a company release, the RVRC product development team ...
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News briefs
Jack Wolfskin premiers tapeless jacket
Source: Jack Wolfskin Jack Wolfskin has developed a new tape-free manufacturing technology, enabling the German brand to sew 3L hard-shell laminate without penetrating the membrane/backer layer. According to details revealed by the company about the zero-tape process, the outer layer is sewn with regular stitching, while the ...
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News briefs
Helinox hires senior director of e-commerce, senior art director
Nelson Garcia and Ezra Shaffer are joining the global Helinox team and will be working out of the brand’s North American headquarters, in Berkeley, California. Shaffer is responsible for building up the brand’s online business as senior director of e-commerce, bringing his experience in management from Timbuk2, Giro Sport Design, ...
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News briefs
Eddie Bauer to roll out in Japan with Itochu partnership
Authentic Brands Group (ABG) and Itochu, a Japan-based trading company that specializes in textiles, machinery, food and energy, have announced a partnership to grow ABG’s outdoor brand Eddie Bauer in Japan. To facilitate this, Itochu will partner with Mizujin, a fashion wholesale and retail company, to design, manufacture and distribute ...
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News briefs
Foehn debuts Dyneema fabric for new down parka
With a price point of $999,95, Foehn is introducing its first down parka made with a Dyneema outer fabric. The non-woven material is filled with 800 cuin fillpower traceable RDS down, and the company is using a fully recycled nylon interior fabric. For the new Salem parka, that is part ...
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News briefs
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
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News briefs
Support for Bradshaw-Taylor’s sales in Germany
Katharina Bieseke Katharina Bieseke joins the sales team for Bradshaw-Taylor’s brands Sherpa Adventure Gear, Artilect, Tentree and Le Chameau in Germany. In consultation with European sales director Wolfgang Jahn and sales manager Sven Kreitner, she is responsible for the retail partners in the brick-and-mortar and online segments. ...
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Article
Chouinard family transfers Patagonia ownership to channel dividends to environmental protection
Source: Campbell Brewer Yvon Chouinard Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ...
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News briefs
Salomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
