Along with the VF Foundation and Wrangler, Timberland has invested $150,000 into regenerative ranching. The research project, run by seven U.S. universities, will run over several years, examining 12 points including soil carbon, greenhouse-gas emissions and the wellbeing and resilience of livestock. The intent is for ranches to mimic the behavior of the herds in the wild, where they move from one small area to another, grazing each intensely and then letting it recover. The result should be refreshed grasses and soil and better food for the livestock. Timberland is pairing the project with an initiative for a leather supply chain with traceable hides from U.S. farms. The leather produced with this method should start appearing in next year's collections. As Timberland's brand president, Jim Pisani, puts it, the supply chain presents “the prospect of a net-positive leather source.”