Chaco raised over $7,000 at the fourth edition of its annual flip sale, which took place at the Outdoor Retailer Summer Market trade show, in August. All proceeds were donated to the Conservation Alliance, a group of outdoor industry companies that fund community-based campaigns to protect North America's threatened wild habitats. The Chaco Flip Sale has raised more than $40,000 over the last four years. Chaco is a part of Wolverine Worldwide's Performance Group, which also includes Merrell, Saucony, Patagonia Footwear, and Cushe.