George Fisher, the well-known British outdoor store based at Keswick, in the heart of the English Lake District, is the first U.K. retailer to have joined the European Outdoor Conservation Association (Eoca). Holmenkol, Teko and Spring PR, a British PR agency, also joined Eoca during the past summer. The Russian Outdoor Group became the association's 5th trade partner, and the Active & Eco Portal, which covers Poland and the rest of Eastern Europe, signed up as a media partner.
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Norwegian family-owned outdoor company Norrøna announced its new membership with non-profit organization Fair Wear Foundation. The membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which aims for the brand being the most responsible outdoor company. “An important aspect of becoming the most responsible ...
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The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
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