George Fisher, the well-known British outdoor store based at Keswick, in the heart of the English Lake District, is the first U.K. retailer to have joined the European Outdoor Conservation Association (Eoca). Holmenkol, Teko and Spring PR, a British PR agency, also joined Eoca during the past summer. The Russian Outdoor Group became the association's 5th trade partner, and the Active & Eco Portal, which covers Poland and the rest of Eastern Europe, signed up as a media partner.