Houdini Sportswear will open an eco-sustainable store in Gothenburg in September. The Swedish company claims it will be Sweden's greenest store. This will be made possible through the collaboration with Vasakronan, a major real estate firm managing 192 properties in the country with a total area of around 2,600,000 square meters, and the first real estate company to offer green leases and green offices. Houdini's new 100-square-meter store will be located at Magasinsgatan 22 in Gothenburg. It will be designed and furnished to reflect Houdini's environmental perspective, offering customers its four Re-project options - Reuse, Rent, Repair and Recycle.
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