Igloo, a U.S. cooler specialist, has reported that its total donation to the American Centers for Disease Control and Prevention (CDC) Foundation and Restaurant Employee Relief Fund has reached $299,794 through the sale of Playmate coolers. Igloo has awarded all funds directly to the organizations for immediate use in relief efforts. From March 19 through April 18, Igloo pledged to donate 100 percent of profits from the sales of Playmate coolers on igloocoolers.com in the fight against Covid-19. As the Igloo community of customers and partners joined in to contribute, the initiative grew to unexpected levels with $100,000 raised and donated within 30 days. In response to the success, Igloo extended its original timeline to May 1 during which time another $103,794 was raised and donated. Again, Igloo extended the initiative to include donations from in-store sales, bringing the overall donation total to almost $300,000. The United States are currently the nation worst affected by the coronavirus crisis worldwide.
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