In 2015, Adidas sourced 43 percent of all its cotton as Better Cotton, exceeding its objective of 40 percent. It was the highest volume of sustainable cotton used by Adidas, and the company said it will continue to increase the amount of sustainable cotton it uses over the coming years. The group has committed to source 100 percent of cotton, across all product categories and in all its brands, as “sustainable cotton” by 2018. The Better Cotton Initiative (BCI) exists to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. In order to achieve this mission, BCI works with a range of stakeholders across the cotton supply chain to ensure ongoing and measurable improvements for the environment, farming communities and the economies of cotton-producing areas.