Montane, the British brand of outdoor apparel, and specialty retailer George Fisher in Keswick are joining forces to raise funds for the maintenance of hiking trails in the Lake District, one of the U.K.'s hotspots for outdoor activities. The two partners are supporting the Fix the Fells initiative to repair damaged trails in the region. Customers may contribute to this fundraising by buying Montane garments at George Fisher's store or on its website – the two partners will then donate £5 (€5.86-$7.55) for each purchased item to Fix the Fells. The organization already repaired about 200 trails over the past 10 years and it aims to raise £500,000 (€586,133-$755,298) per year to repair another 120 over the next decade.