Norrøna has joined Fashion for Good, a global initiative trying to make fashion more sustainable. The Norwegian outdoor company already does 95 percent of its development in-house, and every year donates 1 percent of its total revenues to causes and organizations working on sustainability and environmentally-friendly initiatives. Fashion for Good is an industry-wide platform to help brands, manufacturers and retailers find more innovative and sustainable ways of producing fashion. The platform was launched in March 2017 by the C&A Foundation, the corporate foundation affiliated with C&A. Alongside its founding partner, the other corporate partners of Fashion for Good include Bestseller, Adidas, C&A, Galeries Lafayette, Kering, Otto Group, PVH, Stella McCartney, Target, and Zalando, within the larger ecosystem of companies that Norrøna has recently joined.