Following the European Outdoor Conservation Association’s (EOCA) Green Friday weekend fundraiser at the end of November 2021, the association announced that nearly €57,000 had been raised, which will help support urgent conservation projects in 2022. 

“In the wake of the opening of COP15 in China last October and the COP26 Conference in Glasgow in November, there has never been a better time to proactively ensure as much as possible is being done to direct funds to where they are needed the most, combatting both the effects of climate change and the dramatic loss of biodiversity this planet is facing,” EOCA said in a press release.

A number of EOCA members have helped raise a significant amount of funds. Adventure.ie, AKU, Deuter, Keen, La Sportiva, Lesovik, Nikwax Germany and Stanley all generously donated a percentage of sales on their websites in the week leading up to Green Friday weekend and beyond to EOCA. The money raised by Deuter, Keen, La Sportiva and Nikwax Germany will go toward specific projects currently funded by EOCA, all of which are working to combat climate change and biodiversity loss.

Separate from the Green Friday fundraiser, other EOCA members also took action to protect the environment over the same weekend: Tentsile doubled the number of trees planted in recognition of purchases made on its website, and Cumulus donated 100 percent of sales of certain products to rewetting, restoring and saving vital pristine wetlands in Poland.

Tanya Bascombe, joint general manager of EOCA, commented, ”EOCA was able to put more money than ever before into conservation projects in 2021, but it is imperative that we are able to keep raising money to fund much more.” She continued to explain: “Our planet is in crisis through the damage we have done and are continuing to inflict on it. Protecting wild landscapes, restoring those that have been damaged and creating conditions whereby ecosystems can repair themselves and function as they need to, is vital if we are to have any hope of living on a thriving planet in the future.”

In the unlikely event that you are not yet familiar with EOCA, we encourage you to immediately visit their site at www.eocaconservation.org.