The European Outdoor Conservation Association (Eoca) said it raised more than €35,500 from various events run by members and the Conservation Fundraiser at the latest edition of the OutDoor Show, which was held in Friedrichshafen in June. In addition, a number of members and associates organized their own Eoca fundraisers, which in some cases included the production of limited edition items to raise money. Camelbak, for example, ran an engraving service on one of its mugs, while Stanley produced a limited edition of its Mountain Vacuum Switchback, which was sold at both OutDoor and Ispo, raising enough money to plant 11,250 trees. The topic of trees took center stage, and was the subject of talks and discussions at the show, with special focus on the benefits that trees bring to the outdoor industry and enthusiasts. Marie-Noëlle Keijzer, chief executive of WeForest, gave a speech on the vital importance of trees on behalf of Eoca, for the members gathered for Eoca's annual assembly and at the European Outdoor Group (Eog) industry breakfast. WeForest is running a project funded by Eoca this year.