The North Face (TNF) has announced the expansion of its recycling program, Clothes the Loop, to all of its retail and outlet stores within the U.S. The brand started it as a pilot program at 10 of its retail locations nationwide in February 2013. In parallel, the brand is launching an in-store and social media campaign to encourage consumers to recycle any unwanted clothes or footwear. Through its Clothes the Loop program, TNF invites consumers to bring in unwanted clothing and footwear, regardless of the condition or the brand, and extends the lifecycle of these items by reusing them or reverting them to basic materials used for new product manufacturing. The company said that in two years, it has diverted more than 14,540 lbs. (6,595kg) of clothing and shoes from landfills, and aims to recycle more than 100,000 lbs. (45,359kg) in 2015. Apparel and footwear contributions automatically earn customers one discount voucher per day, which can be used towards the purchase of TNF products. In addition, customers can take a photo of themselves recycling their products and share it on Instagram and Twitter, with the hashtags #ClothesTheLoop and #TNFContest.