The Outdoor Industries Association (OIA) has announced a new partnership with In Kind Direct, a product donation charity, to tackle waste and enhance the social impact of the industry. The collaboration encourages outdoor sports brands to donate surplus products to In Kind Direct, which will distribute the products to grassroots organizations. In Kind Direct was founded in 1997 by HRH The Prince of Wales. The charity delivers surplus consumer products donated by manufacturers and retailers, including VF Corp., Pentland Brands and Amazon, to a network of local charities, which can either use the products to run their own activities or give them to their beneficiaries. All donations are tracked by In Kind Direct, which reports back to donors, in order to show them that products were put to good use and had an impact. In Kind Direct has recently published the first ever Strategic & Operational Guide to Product Giving, co-written with PricewaterhouseCoopers. The guide is meant to advise companies on product donation programs and related operational processes.