Timberland, a brand of VF Corp., has announced a program to restore and create green spaces in five U.S. cities by 2020. Each year for the next five years, the brand will choose a different city with a Timberland store, beginning with New York City, and will match its retail floor space with the creation or restoration of an equivalent amount of green space in that city. The next four cities will be unveiled later this year. More than 100 volunteers from Timberland and its partners gathered in the Mott Haven neighborhood of New York's South Bronx on June 22 to kick off the initiative. Throughout the summer, volunteers will help transform the 32,000-square-foot area of the United We Stand garden into one new community garden for urban agriculture and outdoor activities. This area used to include four separate community gardens, but these were cleared after decades of use following a damaging fire a year-and-a-half ago. In addition to its urban greening commitment, Timberland has announced it will plant a total of 10 million trees around the globe by 2020. The company has planted 8.7 million trees to date.

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