Young Europeans are ready to pay more for products that are made in a sustainable manner. According to a survey by Spinnova, a Finnish bio-yarn producer, 61 percent of respondents among Europeans aged 18-30 said that they would pay more for a sustainable piece of clothing, while 41 percent would be ready to pay a premium of between 20 and 40 percent on a sustainable item. Respondents were drawn from seven European countries.
Related articles
-
ArticleBlack Yak and Korean chemical companies develop sustainable trekking shoe
Source: SK Chemicals The South Korean companies SK Chemicals, Dongsung Chemical and BlackYak jointly announced that they have developed sustainable footwear materials using the naturally derived material Ecotrion and applied it to BlackYak’s trekking shoe 343 Max. The new shoe was presented on April 18 after a ...
-
ArticleNorrøna becomes member of Fair Wear Foundation
Norwegian family-owned outdoor company Norrøna announced its new membership with non-profit organization Fair Wear Foundation. The membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which aims for the brand being the most responsible outdoor company. “An important aspect of becoming the most responsible ...
-
News briefsTNF and Icebreaker collab on plastic-free Merino capsule
The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
More from CSR & Sustainability
-
ArticleHow to bring innovative materials into the supply chain
Ambercycle, an innovative company using novel molecular regeneration technologies to transform used textiles into decarbonized, circular materials for brand owners, and womenswear brand Ganni have worked together to launch Cycora – the first commercially viable regenerated alternative to virgin polyester from Ambercycle. Textile Exchange has published a best practice case ...
-
News briefsEOCA’s Earth Day Fundraiser has started
Together with several its members, the European Outdoor Conservation Association (EOCA) is once again raising funds through its Earth Day fundraiser to support its work delivering vital conservation action around the world and tackling biodiversity loss and climate change. EOCA members’ campaigns have already begun and will continue over the ...
-
ArticleAAG uses Oeko-Tex 100 certified water-based inks for garment printing
As part of a wide-ranging initiative to reduce its environmental impact and comply with evolving global chemical regulations, Active Apparel Group (AAG), a California-based manufacturer of performance apparel for the leisure/lifestyle and active markets, announced the use of Oeko-Tex 100 Class 1 water-based inks in its manufacturing process. Common and ...