Zeal Optics, an American brand of sunglasses that recently joined the European Conservation Alliance, continues to spread its environmental message. As we already reported on Aug. 9, Zeal released earlier this year the world's “greenest” sunglasses, using a patented biodegradable compound based on cotton, called Ace. The company, which is based in Boulder, Colorado, has come out now with a special line of sunglasses with frames in biodegradable stainless steel that comes from buildings damaged in the nuclear disaster around Fukushima. The temples are made with Ace. Meanwhile, Zeal is gradually expanding its footprint in Europe with the help of a bigger American producer of sunglasses, Maui Jim, that took it over two years ago. The U.K. and Irish markets will be handled by Maui Jim and Zeal through a 45-year-old veteran of the sporting goods industry, Gareth Evans, who has been appointed country manager for the whole Maui Jim group in the region. He worked previously in the U.K. for Reebok, Fila and Lacoste Footwear, one of the collections of Pentland Group.
Related articles
-
OpinionCorporate social responsibility - could this be a way to reduce staff fluctuation?
There has been a culture change towards employment in my lifetime: no longer are workers expecting jobs for life. The change has already happened but is sparking something greater with those affected. My graduating students realize they need work skills and know that a period of attachment with a brand ...
-
News briefsEndura is B Corp-certified
Scottish cycling clothing and accessories brand Endura has achieved B Corp certification, an important milestone in its efforts to improve as a company. Certification by B Lab confirms Endura’s commitment to meeting high standards of social and environmental performance, transparency and accountability. The B Corp certification involves a thorough and ...
-
ArticleVaude launches second-hand online shop
Vaude has launched the sale of second-hand products at www.rent-secondhand.vaude.com – currently only in Germany. The offer is meant to provide an environmentally friendly, yet inexpensive alternative to buying new clothing and equipment. The second-hand web shop offers a large selection of used outdoor equipment in great condition. As a ...
More from CSR & Sustainability
-
ArticleEuropean retail giants allegedly linked to unethical Brazilian cotton
As our sister website Shoe Intelligence reports, the British non-governmental organization (NGO) Earthsight is accusing H&M and Inditex of using cotton “linked to land grabbing, illegal deforestation, violence, human rights violations and corruption in Brazil.” It is also calling on governments to regulate the fashion industry on the grounds that ...
-
News briefsBuff joins 1% For The Planet with its CoolNet UV
Buff has joined global environmental organization 1% For The Planet with its CoolNet UV. It means that the brand, which specializes in headwear and neckwear for outdoor enthusiasts, will donate 1 percent of sales from its CoolNet UV to environmental non-profits. The Buff CoolNet UV is a multifunctional tubular for ...
-
ArticleIsbjörn chooses Lignin Net Zero Bags for e-commerce
Source: Isbjörn of Sweden Lignin Industries’ Net Zero Brown Bag Swedish outdoor children’s clothing brand Isbjörn is partnering with Lignin Industries, also from Sweden, as part of its sustainability commitment, which includes bold Net Zero targets. By choosing Lignin Industries’ Net Zero Bag for its e-commerce deliveries, ...