All E-Commerce & DTC articles – Page 20
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News briefsStaff changes at POC for DACH region
Maximilian Werda is the new online account manager for the DACH region at POC, the Swedish winter and cycling specialist for helmets, goggles, clothing and protective equipment, effective Sep. 1, 2022. He is now responsible for the further development of the strategically most important e-tailers in the DACH region from ...
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News briefsFischbein is RVRC’s new permanent CEO
The board of directors of RVRC Holding AB (RevolutionRace) has appointed Paul Fischbein as the company’s permanent CEO. He previously served as CEO of RevolutionRace and assumes his permanent position effective immediately. Fischbein has extensive experience working as CEO and serving on boards, both as chairman and as a member. ...
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News briefsBergfreunde adds new data and finance specialists to management team
German retailer Bergfreunde is expanding its management team: In October 2022, Christopher Barth joined the company to fill the newly created position of head of data and analytics at the online outdoor retailer. Barth, who most recently worked as an executive at Hugo Boss in the CRM, customer data and ...
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ArticleE-Commerce: Secondhand marketplaces on the rise
Cross-border marketplaces are developing fast, and the C2C trend is one of the drivers.
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News briefsMontane launches initiative to promote more sustainable consumer choices
The British outdoor clothing specialist Montane has launched its new “More Sustainable Choice” initiative. It is part of the brand’s strategy to improve transparency for consumers. Under the initiative, products that use at least 50 percent more sustainable materials, including recycled content, organic cotton, RDS down, non-mulesing wool and Tencel, ...
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ArticleAfter the boom: How e-tailer Bergzeit is dealing with dwindling demand
The last few years have been a successful but difficult time for online retail, especially in the outdoor business. Now, in the face of war, inflation, rising energy costs and the climate crisis, the strong demand of the Covid period is turning directly into a reluctance to buy. It’s not exactly easy to absorb those surges. Nevertheless, Bergzeit, which belongs to the South Tyrolean Sportler AG since 2012, has an appetite for new projects. In June, the retailer launched its first, purpose-built secondhand online store called “Bergzeit Re-Use,” where customers can buy and sell outdoor clothing in good condition. Martin Stolzenberger, co-CEO of Bergzeit, explains the current situation and further goals.
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News briefsEvans Cycles and Cube to restart their U.K. retail partnership
Evans Cycles, part of Frasers Group, will soon restart its retail partnership in the U.K. with German bike brand Cube. The partnership had been put on pause during the pandemic due to supply chain issues, and is expected to resume later this year. It will see Evans Cycle’s physical and ...
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News briefsEddie Bauer launches resale program in the U.S.
Arrive, a full-service technology and reverse logistics company based in California, and U.S. outdoor company Eddie Bauer have launched the (Re)Adventure program, offering resale and rental in the U.S. to increase access to the outdoor sector and provide alternative, more sustainable shopping options. (Re)Adventure powered by Arrive allows customers to ...
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News briefsDidriksons invests in international growth
The Swedish outdoor brand Didriksons has broken new sales records, according to ehandel.se. “We are seeing an increase of 30 percent compared to last year. This is going to be our best year ever; we had the best spring ever,” Petra Sabo, head of DTC at Didriksons, commented on the ...
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ArticleBike24’s bright spot in difficult times is its young international business
Thanks to sales increases in Spain, France and Italy, the listed German cycling, running and swimming sports online retailer Bike24 Holding AG was at least able to significantly grow its international business. Nevertheless, the Dresden-based company had to accept a decline in sales of 4 percent to €67 million in ...
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ArticleOutdoor goods in Russia enjoy a rise in popularity, despite skyrocketing prices
Demand for outdoor goods in the Russian online stores has jumped by 100 to 300 percent in the summer of 2022 compared with the same period of the previous year. One of the largest Russian online marketplaces, Sbermegamarket, said that in June-July, it sold 340 percent more goods for outdoor ...
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News briefsVSF and BICO jointly expand support for the specialist bicycle retail trade in Germany
The board of directors of the German bicycle industry association VSF (Verbund Service und Fahrrad e.V.) and the supervisory board of the purchasing association Bike&Co (BICO) have signed a cooperation agreement at Eurobike to work more closely together. This covers the areas of product supply, training and education, and politics. ...
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News briefsColumbia Sportswear Company appoints former Nike DTC president to board
Columbia Sportswear Company announced that its board of directors has appointed Christiana Smith Shi as a director and member of the audit committee, effective July 8, 2022. Shi is a principal at Lovejoy Advisors, a consulting firm she founded in 2016 that focuses on digital transformation for consumer and retail ...
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ArticlePyua boosts DTC business with e-com specialist Gute Marken
Gute Marken Online GmbH will further boost the e-commerce business of German outdoor brand Pyua, specializing in sustainability and circular economy. The Pyua online store and the marketplace business will be managed by Munich-based Gute Marken starting in fall 2022. Pyua is thus primarily pursuing growth targets and intends to ...
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News briefsBergzeit study sees pleasure trumping performance in outdoor sports activities
German mountain sports e-tailer Bergzeit has conducted a new online study among roughly 3,400 of its customers in the German-speaking countries to find out about their motivation in outdoor sports, goals, planning, equipment, travel choices, social media use and the consultancy expected from a retailer. One of the major takeaways ...
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ArticleRossignol Bikes available in most EU countries and U.K.
Source: Rossignol After the French Groupe Rossignol SA decided to focus entirely on its own Rossignol brand in the bicycle sector as part of a radical restructuring phase, no stone was left unturned. At the beginning of 2021, the domestic bicycle and pedal subsidiary Time Sport International ...
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News briefsRebike launches in France
Rebike, a provider of reconditioned e-bikes based in Munich, is bringing its refurbishment offering to France, now also offering refurbished premium e-bikes on the online platform www.rebike.com/fr. All models come from leading brands, are only three and up to 24 months old and have often been ridden less than 2,000 ...
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ArticleBergzeit launches second-hand platform
On June 1, 2022, the German mountain sports e-tailer Bergzeit launched its own online store for used outdoor clothing. At “Bergzeit RE-USE,” outdoor enthusiasts can get well-preserved and fully functional outdoor clothing. Second-hand shoes and outdoor gear will be added over the course of the year. “This is the only ...
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News briefsNew MAAP LaB opens in Melbourne
MAAP, the Australian cycling apparel specialist, has unveiled its inaugural concept store, MAAP LaB, in Collingwood, an inner-city suburb of Melbourne. The store, located at 33 Wellington Street, occupies a new development in the ex-industrial end of Collingwood and is open seven days per week. “LaB,” which stands for “Life ...
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ArticleFirst Norrøna Store opens in Germany
Norwegian outdoor brand Norrøna opened its first German flagship store on July 15, with 400 sqm of space on Sendlinger Straße at the entrance to the Asamhöfe in downtown Munich, previously home to Geox, the shoe brand. The Norrøna store opening is part of a large-scale sales and marketing initiative ...
