Six major U.K.-based e-tailers – Asos, Boohoo, Gymshark, the Ocado Group, AO World and The Hut Group (THG) – have launched the UK Digital Business Association (UKDBA), a new trade body to support the fast-growing e-commerce sector. The new association will back the digital commerce sector while also supporting brick-and-mortar retailers in their transition to “digital-first.”
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