The South Tyrolean brand Luis Trenker is moving its store in the Austrian ski town of Kitzbühel to a new location on Oct. 29. The new store is located in Vorderstadt 31 and occupies 180 square meters on 2 floors. The rustic-luxurious interior of the store combines city and country, mountain and valley, tradition and trend and thus corresponds with the values and image of the “alpine lifestyle” brand. Luis Trenker was launched in 1995 and operates ten brand stores, among others in Meran, Salzburg, Schladming, Seefeld, Kitzbühel, Innsbruck, Vienna and Zurich.