USWE – a Swedish company that manufactures bounce-free backpacks and has action sports events in its corporate DNA – has established the Ride It Out Foundation to support U.S. event organizers suffering under the Covid-19 crisis. The company noticed that once the virus started spreading many events in USWE’s segments, including mountain bike, motorsports, trail running as well as winter sports contests, were quickly canceled. USWE will therefore support local sports event organizers in the U.S. by donating $10 for every hydration backpack sold at the brand’s official U.S. online store after March 18. In a press release, the company said: “USWE is a small company. We are not one of the big corporations with big wallets. Still, we are a part of the ‘dream factory,’ and we really want to make a difference if we can.”

USWE recently won the Scandinavian Outdoor Award for the Nordic 10 backpack. Its previous industry awards include the Design & Innovation Award for 2017. According to the brand, the U.S. has recently become its most important market.