All Distribution articles

  • Verde Action
    News briefs

    ​Sport Import brings Verde Bikes back to Europe


    Verde , the iconic BMX brand founded in 2007, is celebrating a European comeback. For its new start, the U.S. brand is relying on the BMX competence of German bicycle wholesaler and importer Sport Import . In the BMX heydays, Verde made its name also in Europe. With the ...

  • Yadea1

    Chinese e-mobility specialist Yadea announces global expansion course


    At an international press conference in mid-April, Chinese e-two-wheeler giant Yadea Technology Group Co., Ltd. unveiled its product mix with which it plans to make a global splash in the future. Under the slogan “ Electrify your life ,” the first e-scooters and e-bikes were added to the global ...

  • News briefs

    Nuun selects 2Pure for U.K. and Ireland distribution


    British distribution company 2pure is partnering with Nuun , a hydration and nutrition company from Seattle, to further develop and build the brand in the U.K. and Ireland. According to Nuun, 2pure’s multi-channel distribution model across the cycle, run, outdoor, grocery and pharmacy segments provides the expertise and relationships ...

  • Bardon Fulfilment Centre

    VF’s new fulfillment center in the U.K. begins operations


    VF Corp. , through its local subsidiary VF Northern Europe Limited , has begun operations at its new fulfillment center in Bardon, Leicestershire, which will employ about 250 people at peak times. The new 55,800-square-meter center will have “state-of-the-art automation capabilities putting it at the forefront of the footwear and ...

  • Burley Design
    News briefs

    ​Burley expands distribution in the Nordic region


    U.S. bike trailer and child seat expert Burley Design is expanding its distribution to the Nordic region (Denmark, Finland, Norway, Sweden) through a new partnership with Denmark-based Cycle Service Nordic . This partnership grants independent bicycle dealers access to Burley products and the ability to include the brand’s trailers ...

  • VanMoof

    DTC e-bike brand VanMoof heralds global stationary service expansion


    As part of its core global strategy, flourishing DTC e-bike supplier VanMoof announces plans to expand its local presence from eight to 50 cities over the next six months. With this move, the Dutch company aims to strengthen its position “as an e-bike leader” in the field of urban ...

  • News briefs

    Sport Import distributes Chimpanzee Nutrition in Benelux and Austria


    Since the start of the year, the German bicycle wholesaler and importer Sport Import has been the exclusive distributor of the Czech Chimpanzee Natural Nutrition products in Benelux and Austria. Katadyn Germany , a subsidiary of the globally active Katadyn Group Switzerland, had initially taken over the ...

  • 6K1A2259 Kopie
    News briefs

    Two new countries and six new cities for Swapfiets


    Dutch bicycle subscription pioneer Swapfiets , founded in 2014, is continuing its expansion course in 2021. The new country markets are Spain and Austria. In addition, more cities in France have been added to the company’s subscription business. Swapfiets, a subsidiary of the Pon Group , calls itself the ...

  • PM Canada Market Launch Canyon _header

    Canyon launches in Canada


    Following its successful entry into the U.S. market in 2017, and just days after Belgian investor group Groupe Bruxelles Lambert ( GBL ) and co-investor Tony Fadell invested in the company, German bicycle supplier Canyon Bicycles – claiming to be the “world’s leading DTC bicycle brand“ – has ...

  • Time-Bikemotiv
    News briefs

    Time Bicycles selects distributor for Iberia and Benelux


    Following Cardinal Cycling Group ’s acquisition of the Time Bicycles business and composites factory from the Rossignol Group last month, Time Bicycles has announced that Bikemotiv will be its exclusive distributor for bicycles and framesets for Spain, Portugal, Andorra, Belgium, Netherlands and Luxembourg. As ...

  • News briefs

    Saucony takes over its Iberian distribution


    Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades, the Wolverine -owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed ...

  • News briefs

    New Edelrid sales manager for GAS


    Source: Edelrid Thomas Schmidt has taken over the position of sales manager for Germany, Austria and Switzerland (GAS) for the sports division at Edelrid as of March 1, 2021. This also includes the Red Chili brand. Schmidt has been with the company since ...

  • News briefs

    7Mesh names French sales rep


    Source: 7Mesh Ludovic Thépin As part of its international expansion, Canadian high-end functional bikewear brand 7Mesh Industries Inc. has hired a new sales representative in France. Effective immediately, Ludovic Thépin and his newly formed agency Reson8 will represent the brand from his ...

  • News briefs

    Keen to sell in South Korea via LF


    Keen Footwear has signed a distribution contract with LF for the importation and sale of Keen footwear in South Korea, effective in mid-March. Keen footwear will be sold online and offline via LF Mall and LF’s Raum Edition department stores. LF, which stands for Life in ...

  • Mavic Hartje Logos

    Hartje and Mavic cooperate in Benelux and Denmark


    Effective March 1, German bicycle wholesaler and importer Hermann Hartje KG will distribute the French brand Mavic in Benelux and Denmark. In Germany, Mavic S.A.S. currently still distributes its products with its own team. Both partners have a long history: Hartje has been around since 1895, Mavic since ...

  • News briefs

    Poler Stuff continues to expand in North America and Europe


    U.S. outdoor and lifestyle brand Poler Stuff has not only re-established relationships with U.S. retailers Zumiez, REI, Urban Outfitters , Nordstrom, Tilly’s , Tactics, Evo and Jack’s Surfboards but also signed distribution agencies for multiple U.S. states as well as Out of Step Ltd , ...

  • News briefs

    Arva appoints Canadian distributor


    Arva , the French family-owned manufacturer of backcountry gear, announced that starting winter 2021-22, Lanctôt , a Montréal, Québec-based family-owned distributor of sports equipment for more than 65 years, will handle distribution in Canada. For next-day shipping of all Arva products for retailers in the Rocky Mountains, Lanctôt operates a ...

  • News briefs

    Gore Wear focuses more on cycling; streamlines wholesale business


    Gore Wear , the W.L. Gore Associates apparel label previously known for its functional apparel for cycling, running and cross-country skiing, has unveiled a new wholesale approach and a more focused product portfolio. In a press release for the North American market, the brand announced that it ...

  • News briefs

    Bianchi’s newly established French division focuses on direct sales


    Source: Bianchi Christophe Soenen Italian bike manufacturer Bianchi has established a presence in France on Feb. 1 with the newly founded Bianchi-France division, which will focus on direct sales. Christophe Soenen was appointed director of the new division. After a successful career ...

  • spainissport
    News briefs

    Afydad launches "Spain Is Sport" to push Spanish sporting goods globally


    Afydad , the Spanish association of sporting goods manufacturers and retailers, has launched a new platform called “ Spain Is Sport .” The aim is to bring together all Spanish sports brands to promote the image of the country’s sporting goods industry internationally. Spain Is Sport is the vehicle for ...