All Distribution articles

  • Bildschirmfoto 2021-09-14 um 15.55.35
    News briefs

    Orage returns to Europe


    Montréal-based brand Orage, co-founded by Eric D’Anjou in 1989 and catering primarily to freeride skiers and snowboarders, is reportedly expanding back into the European market. After undergoing several changes of leadership and direction under the umbrella of the company Coalision and its CEO and president Bernard Mariette, the brand was ...

  • HDWool_Logo
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    HD Wool partners with HuginBiz to drive business growth in Scandinavia


    To support its growing customer base in Scandinavia, U.K.-based HD® Wool Ltd , manufacturer of HD® Wool Apparel Insulation , has partnered with Helping You Grow International Business AB ( HuginBiz® ) to support business development in Scandinavia. HD Wool Apparel Insulation provides energy, well-being and comfort by ...

  • SRAM:Time
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    SRAM Group integrates Time Sport into its international distribution network


    Last February, U.S.-based component manufacturer SRAM Group acquired the pedal business, including all related patents, from French manufacturer Time . Following the completion of a pedal manufacturing facility in Coimbra, Portugal, SRAM Group has now updated the list of global distributors for its pedal business, which now operates under ...

  • SRAM
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    Germany's Sport Import expands SRAM Group distribution to Bulgaria and Romania


    As of August 1, German bicycle wholesaler and distributor Sport Import GmbH is officially expanding the SRAM Group aftermarket distribution to Bulgaria and Romania. In Bulgaria, the experienced wholesaler shares the distribution of SRAM Group brands Rockshox , SRAM , Time , Truvativ and Zipp with Velomania ...

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    MyStromer AG welcomes three new distribution partners


    Swiss S-pedelec pioneer MyStromer AG plans to drive the mobility revolution with no less than three new national distribution partners, namely in Italy, the U.K. and the United Arab Emirates (UAE). While Greenlife Mobility has already been taking care of Stromer pedelecs in Italy since May and is currently working ...

  • Raleigh Logo
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    Raleigh’s DACH region distribution to return from PBG to Accell in 2023


    The Dutch Pon Bike Group ( PGB , with brands Cervélo , Focus , Gazelle , Juliana , Kalkhoff , Santa Cruz , Union and others) has been distributing the traditional British bicycle brand Raleigh as a licensed brand in the German-speaking markets since 2005. As the ...

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    ​New U.K. distributor for Sigma Sport


    Oxford Products Ltd. has taken over the distribution network rebuild for German cycling components and accessories manufacturer Sigma Sport in the U.K., effective July 1, 2021. The company based in Witney, Oxfordshire, has been active in sales for almost 50 years and has become one of the ...

  • Cimalp GO2 Lifestyle-2021-HD@FOCUS-OUTDOOR-0005
    News briefs

    Cimalp expands online store into German-speaking region


    The French brand CimAlp has extended its offer to the entire German-speaking market: Consumers in Germany, Austria and Switzerland (DACH region) are now able to purchase CimAlp’s products directly at the brand’s website. For around ten years, the company from Saint Marcel, founded in 1964, has ...

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    DUER shifts to direct sales in Germany


    After a three-year partnership with German distribution specialist E. Tremmel Marketing GmbH , Canadian performance apparel brand DUER announced that it will transition to direct sales beginning with the spring/summer 2022 season. “DUER entered the European market early and immediately experienced significant growth in the urban-outdoor segment,” said Pascal ...

  • Benno Bikes:Benno Baenziger1
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    U.S. wholesaler QBP adds Benno Bikes to portfolio


    U.S. bicycle wholesaler Quality Bicycle Products ( QBP ) will be the sole domestic distributor for California-based Benno Bikes ’ bicycles, parts and accessories, beginning with the 2022 model year. With home market distribution centers in Minnesota, Pennsylvania, Nevada and Colorado, QBP serves a network of more than 5,000 ...

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    ​Afydad launches virtual B2B storefront


    Spanish sports federation Afydad is taking another step forward in implementing its “ Spain is Sport ” strategy. Following the launch of its new website in April, Afydad has now launched the Spain is Sport B2B showroom . In the new digital showroom, brands can present ...

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    Asolo with new distribution in Benelux


    Asolo Srl , the Italian outdoor footwear brand founded in 1975, will be represented in Belgium, the Netherlands and Luxembourg by Dutch agency Technolyt starting with the new spring-summer 2022 season. Asolo said it chose this new collaboration and distribution through Technolyt “because we share the same values in ...


    U.S. debut of German-Austrian Nox Cycles


    German-Austrian e-bike manufacturer Nox Cycles Austria GmbH , which once emerged from Berlin-based Hawk Bike Sales GmbH , is expanding not only from the DACH region into other EU countries but also toward the Americas. While it has already gained a foothold in South America two years ago through an ...

  • 7Mesh Logo
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    7mesh grows distribution network


    Founded by former managers of Canadian outdoor company Arc’teryx , technical bikewear supplier 7mesh Industries Inc. (aka 7mesh Apparel ) is not only experiencing strong sales growth but is also expanding internationally with new agencies. In Europe, for example, the Canadians were able to sign up Lyon Equipment Ltd. ...

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    Garmont announces new distributor for U.K. and Ireland


    Garmont , the Italian outdoor footwear brand founded in 1964, has announced the appointment of Ultra Sport EU as its exclusive distributor for the U.K. and Ireland. Ultra Sport EU has been distributing well-known action sports brands for over 40 years and is now adding outdoor footwear to its ...

  • Andreas Etzelstorfer
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    New Austrian distributor for Protective


    Andreas Etzelstorfer German bike wear label Protective has appointed Traunstein Sportbekleidung GmbH of Kirchham as its new distributor for Austria. Karl Attwenger , managing director of Traunstein Sport, and sales manager Andreas Etzelstorfer succeed Siggi Morgenbesser . Traunstein Sportbekleidung operates two showrooms at ...

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    Gregor Common takes over Pally’Hi sales management


    Gregor Common , global sales manager for Amplid Snowboards , has taken on the additional role of global sales manager for Pally’Hi . The merino clothing brand was founded in 2013 by former professional snowboarder Peter Bauer , who is also the founder of Amplid. Unit manager Johannes Ritter , ...

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    Millet appoints key account manager pure players


    Millet Mountain Group has hired Pierre Chanelière as its new key account manager – pure players, a newly created position. Chanelière previously worked at Salomon , Tecnica and, most recently, e-tailer PrivateSportShop . As reported by Sport-guide , in his new role at the Millet group, he ...

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    Changes in the sales strategy at Fjällräven Germany


    As part of Fjällräven Germany ’s new sales strategy, which was already initiated in the second half of 2019, sales have now been divided into the two areas of strategic accounts and field sales in order to maintain greater market and customer proximity. Andreas Kost was named head of ...

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    New distribution partner for Corratec in Benelux


    Effective immediately, the southern German bicycle brand Corratec is distributing its products in the Benelux countries through Wiki Sports . In addition to Corratec, the Genk, Belgium-based company distributes other premium brands such as BCargo , Cipollini , Fantic , M1-Sporttechnik , Rotwild , Veeley , Veloe and ...