All Distribution articles

  • Bildschirmfoto 2022-08-23 um 10.59.45
    News briefs

    Jack Wolfskin hires new country managers for the U.K. and Scandinavia


    Source: Jack Wolfskin Steve Rosier, Country Manager U.K. and Ireland German brand Jack Wolfskin has announced executive changes in the northern hemisphere: Steve Rosier has been appointed country manager for the U.K. and Ireland. Rosier, who has most recently served as senior sales manager and POD lead ...

  • Xero_Shoes_Logo
    News briefs

    Xero Shoes expands distribution in Europe


    Xero Shoes, a U.S. brand of minimalist – or “barefoot” – footwear, has expanded its presence in Europe: EU managing director Dan Dougherty has added the agencies Bisetisport (Switzerland), WNB (Finland) and New Cinema (Israel) to his network. S-Works is responsible for the Spanish market. In Germany, goFree GmbH is ...

  • Bildschirmfoto 2022-11-23 um 14.39.46
    News briefs

    Parcours will be distributed in Australia


    British wheel brand Parcours has agreed to a distribution deal with Just Pedal for Australia. Just Pedal will be involved with distribution, sales and support and will act as a local Parcours partner for both customers and retailers across the country. Just Pedal, based in Melbourne and operating since 2017, ...

  • Haglöfs_Logo.svg
    News briefs

    Haglöfs closes again for Black Friday


    As it did last year, Swedish brand Haglöfs is taking a stand against the environmental and social perils of excessive consumption on Black Friday. Haglöfs has conducted a number of protests against the sales day, from increasing prices to donating profits to charities to promote second-hand products. In 2021, for ...

  • Bildschirmfoto 2022-11-17 um 12.59.22
    News briefs

    Silva signs two new sales representatives in Germany


    Holger Befeld, owner of Handelsagentur 69, has been Silva’s new sales representative for Bavaria since Oct. 1. Based in Munich, Befeld has been active in sales for 22 years. K2 Snowboards, Ride Snowboards, Line Freeski, Electric eyewear and Roark Revival travel goods are among his references. With Stephan Graf, owner ...

  • Yakima_red_600px

    ​Yakima with new global organizational structure


    Yakima, a manufacturer of transportation and equipment management solutions headquartered in Oregon, USA, has announced that Ryan Martin, current CEO of the Americas region, will expand his responsibilities to also drive strategic direction and growth in Australasia (Australia, New Zealand and the adjacent Pacific Islands) and EMEA (Europe, Middle East ...

  • Manu 1[75][15]
    News briefs

    Inov-8 opens first showroom outside the UK


    U.K.-based running, hiking and fitness brand Inov-8 has opened the doors to its first showroom in mainland Europe in Annecy, France. Manu Fedon, Inov-8 sales manager for France, said: “The showroom will be a basecamp for all customers, media contacts, friends and family living within the heart of the French ...

  • kathmandu-holdings-logo
    News briefs

    Kathmandu launches in Europe and the UK


    Following an appearance at Paris Fashion Week in late March and a collaboration with renowned Paris retailer Leclaireur to launch its FW 2022 collection, Kathmandu, the New Zealand-based outdoor apparel and gear brand, has now launched country-specific online stores in the U.K., France and Germany, in addition to supplying select ...

  • Japan

    Cake partners with Goldwin in Japan


    Cake, the Swedish manufacturer of lightweight e-motorcycles, has signed a three-year partnership agreement in Japan with premium sportswear manufacturer and distributor Goldwin Inc. The partnership draws on Goldwin Inc.’s 70 years of experience and well-established network in manufacturing, distribution, sales and branding, working with premium sports and outdoor brands such ...

  • 2117_LIFESTYLE_ÅRE-2491
    News briefs

    Oberalp Group takes over German distribution for 2117 of Sweden


    The Italian Oberalp Group has been responsible for the distribution of the brand 2117 of Sweden in nine European markets since the fall of 2021. Since October 2022, the group has added Germany as an important market. Oberalp has already set up a new sales team comprising freelance sales representatives, ...

  • kathmandu-holdings-logo
    News briefs

    Kathmandu announces expansion plans at Paris Fashion Week


    As reported by, New Zealand-based brand Kathmandu has launched dedicated e-commerce sites for Europe, the U.K. and Canada, with plans to expand into the U.S. later this year as well. Kathmandu partnered with Paris-based retailer Leclaireur during Paris Fashion Week to unveil its 2022 fall/winter collection, which will be ...

  • Peak Performance_Flagship Store in Sanlitun:Peking
    News briefs

    Peak Performance opens first store in China


    The Scandinavian outdoor brand Peak Performance has continued its expansion by opening a brand store in the exclusive Sanlitun neighborhood in Beijing. In the store, high-tech design meets Peak Performance’s Scandinavian heritage and DNA with a passion for the outdoors in focus. The expansion into China as a new market ...

  • ZyroFisher HQ DJI_0079
    News briefs

    ​ZyroFisher introduces its outdoor sales team


    ZyroFisher, a distributor of sports and lifestyle brands in the U.K. and Europe with offices in the North East of England and France and over 60 brands in its portfolio, announced the hiring of two key new staff members following the expansion of its partnership with CamelBak to include distribution ...

  • MilanpopupDNAE
    News briefs

    Cake expands operations in Italy


    Source: Cake Cake bikes in Milan, Italy Cake, the Swedish manufacturer of premium lightweight electric motorcycles, announced that it is expanding its presence in Italy, making the fashion capital of Milan its local base. A local sales team is already in place, and the Cake pop-up store ...

  • Yamaha

    Yamaha launches first e-bikes under own name on European market


    For a long time, pedelec pioneer Yamaha had maintained a low profile when it came to e-bikes to be sold in the Western world. It took (too) long to develop drive units and the associated service specifically tailored to the European market. Now, however, things are suddenly happening at a ...

  • hellyhansen_logo_334057
    News briefs

    Helly Hansen to enter Portugal next year


    Helly Hansen Iberia is planning a proper entry into Portugal next year, its country manager, Oriol Mercadal, has informed CMDsport. To this end, the outdoor brand has signed a deal with the Portuguese commercial agency Mercadal. At present, all of Helly Hansen’s Portuguese sales flow through two stores near the ...

  • VAUDE-Logo
    News briefs

    ​Vaude boosts Scandinavian bike market


    Source: BikersBest Kim Egedeso, Bikers Best Vaude has a new distribution structure since Sep. 1 for the Scandinavian bike market in collaboration with the Danish company Bikers Best, supplying Vaude cycling products to specialist retailers in Denmark, Sweden, Finland and Norway. Bikers Best is managed in the ...

  • Massimo Carnelli.jpg
    News briefs

    Jack Wolfskin bolsters business in Southern Europe


    Source: Jack Wolfskin Massimo Carnelli Massimo Carnelli is the new director of sales for Southern Europe and new markets at Jack Wolfskin. Carnelli has many years of experience as a sales, product and marketing manager. He spent 26 years in management positions, most of them for the ...

  • Conor Sports
    News briefs

    Conor Sports expanding in Europe


    At present, the Conor Sports export market – accounting for less than 10 percent of sales – consists of Denmark, Italy and Portugal. As of September, however, the Spanish manufacturer and distributor of bicycles will be operating in Germany, France and the Netherlands as well, according to Tradebike. “We plan ...

  • Silva_Logo
    News briefs

    Silva with new sales manager for Germany, Austria and Poland


    Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...