All Distribution articles
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News briefsSelle Royal Group reorganizes in North America
Italian bicycle accessories and parts group Selle Royal has announced a strategic reorganization to strengthen its presence in North America and expand its relationships with dealers in the USA and Canada. Last fall, the group fully acquired the North American dealer Highway 2 (H2) and relocated its headquarters to San ...
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News briefsPassenger hires GM for the US market from Snow Peak
Source: Passenger Matt Liddle, General Manager US Responsible outdoor clothing manufacturer Passenger has turned its sights on US expansion with the appointment of Matt Liddle as General Manager for the US. Liddle, building a business base in Portland, Oregon, comes at a pivotal time for the UK-based ...
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News briefsMammut changes distribution in Austria after 35 years
Over the past year and a half, Mammut has reorganized its global sales and introduced a new sales structure for the European markets. The core markets of Germany and Switzerland are already managed directly by Mammut. From 2024, Mammut will also manage the Austrian market as a direct sales company. ...
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News briefsSalomon North America moves to category-dedicated sales teams
Salomon announced a strategic shift within the North American organization to support accelerated growth with a focus on footwear, apparel and equipment through the creation of softgoods dedicated sales teams. Previously, all Salomon sports categories, both hard and softgoods, were managed by sales agencies. The new approach will allow the ...
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News briefsCamelBak and Grofa launch hybrid distribution model in Germany, Austria
The Petaluma, California-based specialist for hydration systems and water bottles CamelBak has announced that Grofa Actions Sports GmbH will be its new distribution partner for Germany and Austria from April 1, taking over from the brand’s previous partner, Hartje. With Giro, Bell and Blackburn, Grofa already represents other brands from ...
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ArticleBrose E-Bike with two new service partners in five markets
Brose Antriebstechnik GmbH & Co. KG, which now has its e-bike systems used by over 30 bicycle manufacturers worldwide, is expanding its global service network step by step. The Berlin-based company is announcing two new partners at the start of 2024, who will now also ensure the smooth handling of ...
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News briefsCake opens showroom in Prague
Cake, the Swedish manufacturer of electric motorcycles, announced the extension of its global distribution network, with the Czech Republic emerging as one of the first European countries to join the significant export expansion. This development is a part of Cake’s strategic initiative to enhance its global presence and bring electric ...
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News briefsZamberlan names new rep for Southeast, South Central USA
Zamberlan, the third-generation Italian bootmaker founded in 1929, announces the addition of Odle Sales as its new manufacturer’s representative agency in the Southeast (Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia) and South Central (Texas, Arkansas, Oklahoma, Louisiana) regions of the US. Founded in 1983, Odle Sales has ...
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News briefsNew distribution deal for P.A.C. in Italy
Nov.ita is the new exclusive distributor in Italy ot the P.A.C. brand, the German specialist in multifunctional headgear and socks. Nov.ita, founded in 1988 and based in Turin, already distributes other brands for outdoor enthusiasts in the country, including Buff, Camelbak, Lifestraw, Montane, Eisbär, Cocoon and more. P.A.C. operates its ...
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News briefsSimplon expands presence in Switzerland
Austrian bicycle manufacturer Simplon is focusing more on Switzerland in 2024, thereby emphasizing the importance of the Swiss market. The aim is to position the product portfolio even more comprehensively in the country and improve customer service. With this in mind, the company has enlisted Sideshore AG, based in Wolfhausen ...
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ArticleCrow Bicycles bolsters int'l DTC with DACH area manager and physical presence in Germany
Madrid-based ultralight e-bike brand Crow Bicycles, founded in 2020 and launched in 2021, announced the hiring of Gert-Jan Van Wijk as Market Manager for the German, Swiss and Austrian (DACH) markets. In these countries, Van Wijk will lead the company’s commercial strategy from Feb. 1 to consolidate the brand at ...
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News briefsFazua launches new service partnership in UK
Fazua, known for its high-quality e-bike drive systems, is taking a major step towards internationalization. From mid-January 2024, the brand, which is now part of Porsche eBike Performance GmbH, will be cooperating with Upgrade Bikes Ltd, an experienced distributor in the UK. Upgrade is taking over the entire fulfillment for ...
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News briefsNegele to handle POC’s sales in Switzerland
Source: POC Jessica Negele Jessica Negele, previously head of sales activities in Germany, has additionally taken over the position of Country Manager Switzerland for POC, the Swedish manufacturer of ski and cycling helmets, goggles, protection and apparel, on Jan. 1. She has been with the company since ...
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ArticleMondraker opens US branch in Colorado
Spanish premium off-road bicycle brand Mondraker announced the opening of a subsidiary in the USA at the beginning of the year. The new Mondraker-USA office is located in Boulder, Colorado. The official inauguration of the new offices and warehouse, as well as the customer and technical service areas, will be ...
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ArticleIcletta returns DACH distribution and assembly to Ice Trikes
Over 15 years ago, the German company Icletta GmbH began exclusively distributing the British recumbent trike manufacturer Inspired Cycle Engineering (Ice Trikes) in the DACH region. The two companies have now jointly decided to gradually relocate on-site assembly, which Icletta previously carried out at its headquarters in Weiterstadt, Germany, to ...
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News briefsVista Outdoor announces license renewal for Jimmy Styks
Vista Outdoor and water sports products manufacturer Sport Dimension have announced the renewal of their Jimmy Styks brand license with a global, multi-year partnership. Jimmy Styks, founded in 2013, specializes in stand-up paddleboards (SUP) and SUP accessories. Vista Outdoor acquired Jimmy Styks in 2015 and began a brand license partnership ...
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ArticleDistributor Elements introduces “impact discount”
Elements, the Belgian distributor of outdoor brands such as Patagonia, Klean Kanteen and Care Plus, is making efforts to be an inspiring example within the distribution sector in terms of corporate social responsibility: The Antwerp-based family business that recently received B Corp certification is taking a new step forward with ...
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News briefsIsbjörn appoints Spout Sales as sales agent for Canada
Source: Kelly Holmes Kelly Holmes, Founder of Sprout Sales Children’s outdoor clothing brand Isbjörn of Sweden appointed Toronto-based sales agency Sprout Sales Inc, headed up by industry veteran Kelly Holmes, as retail sales agent for the Canadian market. Isbjörn is already making an impact in the North ...
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News briefsEnve streamlines European distribution
Enve, part of Amer Sports since 2016, has announced an expansion of its partnership deal with Mohawk’s Cycle, its long-standing French distributor. Mohawk’s has now become the sole distribution partner for Enve throughout the European Union, except for Austria and Germany. Mohawk’s will manage inventory and distribution from Taverny in ...
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News briefsIsbjörn appoints Viking Europe as sales agent for Germany, Austria
Source: Isbjörn Dennie Wagner, Country Manager Germany Austria, Viking Europe Children’s outdoor clothing brand Isbjörn of Sweden has appointed Dennie Wagner and his team at Larix/Viking Europe to strengthen its sales and the brand’s reputation with German and Austrian outdoor and lifestyle retailers in Germany and Austria. ...
