All Distribution articles

  • logo-gansel-viva australia 600x315
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    Fishing tackle supplier Gansel Australia and distributor Viva Australia merge


    Gansel Australia, a fishing tackle supplier with 50 years of trading history, and Viva Australia, a distributor of fishingbrands, have announced their merger. Viva Australia has more than two decades of experience servicing tackle shops in Australia and today distributes fishing brands like Megabass, Lox, Hayabusa, Shout, Asakura, Pioneer, Jigging ...

  • Cake - Shanghai Forever

    Cake enters China, collaborates with Shanghai manufacturer for 150,000 units


    Cake, the Swedish manufacturer of premium lightweight electric motorcycles, has announced a major partnership with Shanghai-based bicycle manufacturer and retailer Shanghai Forever. The goal is to produce and sell 150,000 units in China over the next four years. Shanghai Forever was established in 1940 as one of the earliest bicycle ...

  • signa-spouni-logo-cmy-color-pos-1-1
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    Signa Sports United expands North American presence with new Utah HQ


    Signa Sports United’s (SSU) North American bike division announced the opening of its new corporate headquarters in Park City, Utah. The office will serve as a hub for SSU’s North American bicycle operations, enabling the company to better serve its growing customer and dealer base in the region and throughout ...

  • Rocky-Mountain
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    Rocky Mountain buys its German distributor


    The Canadian bike manufacturer Rocky Mountain has acquired the German distribution company BikeAction GmbH, based in Rodgau, with which it has been in partnership for over 30 years. By combining the two companies, Rocky Mountain wants to be able to “better serve, understand and support the market in Europe going ...

  • Bildschirm­foto 2023-03-14 um 15.50.48
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    Cake enters partnership for Mexico, associated manufacturing for North America


    Cake, the Swedish manufacturer of premium lightweight electric motorcycles, has announced a significant partnership with Mexican mobility leader Italika and Citio, a Mexican company offering the first battery swapping network in the country, for electric two-wheel transition and acceleration in Mexico. Italika, owning the majority of the Mexican motorcycle market, ...

  • asolo
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    Asolo establishes new subsidiary in the U.K.


    Source: Asolo Jez Portman Following the success of its subsidiaries Asolo USA, founded in 1999, and the German Asolo GmbH, founded in 2016, the Italian mountain footwear specialist Asolo has decided to build a closer relationship with its customers in one of the most important European markets ...

  • thule-group-vector-logo
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    Thule shifts to a direct distribution model in Italy


    Starting from 2023, Thule will directly distribute its products in outdoor and bike shops throughout Italy. For the past ten years, the company’s products were distributed in Italy by Panorama Distribution. Thule’s products are sold in more than 140 countries around the world. In its latest financial reportings, Thule Group ...

  • Bildschirmfoto 2023-03-03 um 11.43.12
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    Nemo expands its sales force in Germany and Switzerland


    Hansjörg Schmidt, the owner of the sales agency Hersperger-Schmidt based in Sindelfingen, Germany, is expanding the German sales team for Nemo Equipment. By bringing Benjamin Bachhofer and Stefan Kraft on board, he is taking on two sales experts and also assuming responsibility for sales in Switzerland for the U.S. outdoor ...

  • Gorewear Logo

    Gorewear introduces new selective distribution strategy


    Gorewear, the premium sportswear for cyclists runners from W.L. Gore, will readjust its sales concept at the turn of the year. The introduction of a new sales strategy will focus on maximizing the customer experience at all touchpoints. The sportswear brand is targeting an integrated premium marketplace to provide consumers ...

  • Founders of Lug+Carrie
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    Leva Group exclusive distributor for Tern Bicycles in Australia


    The manufacturer of Tern Bicycles, Mobility Holdings, has partnered with Leva Pty Ltd. in Australia. The Melbourne-based company will be the exclusive “down-under” distributor for the Tern Bicycles urban e-mobility brand. From March 1, 2023, Australian IBDs can order Tern Bicycles through Leva Group. The Melbourne-based company will also handle ...

  • Shimano_logo.svg
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    Shimano establishes joint venture for Southeast Europe


    Shimano Europe has announced a joint venture with Greece-based Nikos Maniatopoulos to handle bicycle components and fishing tackle sales and service in most of Southeast Europe. The joint venture will operate as Shimano South-East Europe. Integration is planned to start on April 1. The joint venture builds on a long-standing ...

  • Outdoor Research Logo
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    Outdoor Research has a new U.K. partner


    Seattle-based Outdoor Research (OR) has announced a new licensing partnership with U.K.-based Brigantes Consulting Limited to launch new products under the OR Pro brand across Europe and the Middle East. Tactical apparel and equipment procurement specialists Brigantes has been a defense supplier to NATO military and elite police units since ...

  • polygiene_logo_general_formindfulliving_horisontal_rgb_pos_670869
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    Polygiene with new distributor in China


    To accelerate growth in China, the Polygiene Group has signed an agreement with Suzhou Standing TextileTechnologies Ltd (SST), a Jiangsu province-based textile supplier and distributor for national and global brands. Increasing sales by working closely with distributors as sales partners is a key component of Polygiene’s growth strategy in China, ...

  • Major Craft logo
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    Major Craft opens a distribution hub in Spain


    Major Craft, a Japanese fishing tackle supplier with headquarters in Osaka, has opened an office and warehouse in Madrid. The new distribution hub is part of the company’s plan to increase its sales presence in Europe and better serve that market. The company has also announced plans to develop rods, ...

  • Cosmic Sports Illustration Neubau

    Cosmic Sports still breaking new ground in its 25th year


    Ritchey, Scary Fast and SDG Components – these three bicycle-parts brands laid the foundations for bicycle wholesaler and importer Cosmic Sports in mid-December 1997. Founded by CEO Gerhard Schwarz in Nuremberg as an importer of premium bicycle accessories, the company is now proudly looking back on a 25-year success story.

  • Selle San Marco - MCG
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    MCG to distribute Selle San Marco in Germany and Austria


    The German specialist Merida & Centurion Germany (MCG) has become the exclusive distributor for bike-saddle specialist Selle San Marco in Germany and Austria. Selle San Marco was founded in 1935 and manufactures its saddles for gravel, road, urban and MTB in Italy. The Italian brand has been owned by Selle ...

  • FUBUKI-Logo
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    Fubuki will be distributed in Italy by Nov.ita


    Nov.ita has announced that it will distribute the Japanese winter boots brand Fubuki in Italy. Based in Turin, Nov.ita is already the Italian distributor for Camelbak and Buff, among other brands. Fubuki was founded in 2019 in Niseko, Japan, by Kalle Norman and Christofer Ljunggren. The brand is currently sold ...

  • VASS image_large
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    Vass returns to mainland Europe


    Vass is returning to the European market, Angling International has reported. Last month, the U.K.-based fishing rainwear and waders supplier opened its European operations center and warehouse to enable regional retailers to stock its range again. Since Brexit, it has been difficult for anglers in mainland Europe to buy Vass’ ...

  • Velio_Logo
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    E-com start-up Velio offers refurbished bikes and e-bikes, expands into Austria


    In its online shop for refurbished bikes and e-bikes, German start-up Velio wants to offer a higher quality alternative to private used gear marketplaces. Velio sells secondhand bikes and e-bikes that are overhauled at the company’s workshop in Cologne. All bikes come with a 12-month guarantee and can also be ...

  • AFTCO Logo
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    American Fishing Tackle Company (AFTCO) enters Japanese market


    Fishing clothing specialist American Fishing Tackle Company (AFTCO) has announced a distribution deal in Japan. Sunline, the Japanese fishing line maker that has been appointed as its distribution partner, will manage the sales and marketing of AFTCO products in the country. AFTCO, founded in 1958 and headquartered in Santa Ana, ...