All Electra articles
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News briefsTrek Group presents 2021 sustainability report
Trek Group has unveiled its plan to combat the global climate crisis. The Sustainability and Corporate Responsibility Report 2021 summarizes the goals the U.S. bicycle company (Bontrager, Diamant, Electra, Trek brands) has set to reduce its global footprint and environmental impact. According to Trek Group, a bicycle manufacturer is committed ...
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News briefsTrek launches e-commerce program in Germany and Austria
U.S.-based Trek Group began offering German consumers the ability to access its extensive product portfolio through its website on Aug. 2. Starting Aug. 25, the virtual offering, which also includes the German bicycle brand Diamant and the parts and accessories brand Bontrager , will be expanded to consumers ...
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News briefsRussian retailers experience a soaring demand for e-bikes and mountain bikes
During the Covid-19 pandemic, the demand for e-bikes in Russia has nearly doubled, while mountain bikes maintained their popularity, Electra Bicycle Company Russia China , the exclusive distributor of Electra bikes in Russia, estimated. ”This year, due to warm weather, the bike season in Russia has begun ...
