At IAA Mobility in Munich, Gregor Cerwinski welcomed trade show visitors in his new role as head of marketing at the booth of German bicycle manufacturer Bergamont. Succeeding Pamela Busch, he officially joined the German bicycle company on Sept. 1 and will be responsible for international marketing. In this role, he will focus on strengthening the Bergamont brand in the digital arena. He can draw on his many years of experience at bikepack pioneer Deuter. There, the Munich native was responsible for online marketing. Bergamont, based in Hamburg, is part of the Swiss Scott Sports Group.