All Deuter articles
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News briefsDeuter appoints new National Sales Manager to drive US expansion
The appointment of Joe Duffy is expected to strengthen the brand’s presence in the US and accelerate growth in the highly competitive outdoor industry.
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News briefsDeuter Trail Attack enters the next round
On May 15, 2024, Deuter launched the application process for the Deuter Trail Attack 2024, with four places up for grabs for a very special one-week Alpine cross. You can choose between enduro action across the scenic highlights of Provence or freeride fun on high alpine trails through the Western ...
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SponsoredOutDoor by ISPO 2024 with a more diverse range of exhibitors and products
Explore OutDoor by ISPO with Lena Haushofer. Discover larger spaces and diverse exhibitors at Messe München redefining industry meet-ups.
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News briefsSustainable Deuter Infiniti series with new winter products
As part of its sustainability strategy, the German outdoor brand Deuter reached an important milestone in the summer of 2021 with the the Infiniti series: Only residual materials left over from the manufacture of other Deuter products are used to produce this limited series. It is therefore not only particularly ...
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News briefsGreen Week: Deuter donates €7,000 to Patron Plasticfree Peaks
Instead of promoting consumption through discounts, Deuter has once again made a sustainability statement this year during Green Week. The German company has donated 10 percent of its online sales from Nov. 20-26, 2023, to the non-profit organization Patron Plasticfree Peaks, which campaigns for a clean environment, raising a total ...
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News briefsDeuter receives Fair Wear Leader status for eleventh consecutive year
Since 2011, the German backpack pioneer and sleeping bag expert Deuter has been a member of the Fair Wear Foundation (FWF), an independent non-profit organization that works to ensure certain social standards and appropriate working conditions in the production of textiles, and has held the FWF “Leader” status continuously since ...
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ArticleDeuter parent Schwan-Stabilo confirms last year’s solid performance
Source: Schwan-Stabilo Sebastian Schwanhäußer, Group CEO Volatile markets, war, inflation and cautious consumers once again posed considerable challenges for the Schwan-Stabilo Group with its three business areas of cosmetics, writing instruments and outdoor. Nevertheless, the previous year’s positive trend continued – partly due to this varied business ...
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ArticleEOCA members announce Green Friday fundraiser actions
After inviting companies to participate in its antidote to Black Friday and raise money to help fund EOCA projects, the EOCA has released details of how its membership brands are marking Green Friday on Nov. 28 this year.
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ArticleDIY repairs: 12 brands making repairs easy
Our listicle highlights the outdoor and sporting brands and retailers who are already helping consumers repair their own outdoor gear at home.
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News briefsGlobetrotter, Patagonia and Vaude triumph in German sustainability prize
Globetrotter, Patagonia and Vaude have triumphed in the 2023 German Sustainability Award (Deutscher Nachhaltigkeitspreis, or DNP). Globetrotter was nominated in the Sporting Goods Retailer (Sportartikeleinzelhandel) category, along with Bergzeit and Sport Conrad, for pioneers of sustainability in outdoor and sporting goods retail. Patagonia was nominated in the Sporting Goods category, ...
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ArticleEOG project is targeting half a billion kilograms of CO2 emissions
The European Outdoor Group (EOG) has published an update on its long-term Carbon Reduction Project. Working with the Apparel Impact Institute (AII) and ten EOG members, the project team completed an audit of 16 manufacturing facilities and established that their combined CO2 emissions totaled almost half a billion kilograms in ...
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ArticleDeuter receives “Green Button 2.0” certification
Among other measures, backpack and sleeping bag expert Deuter from Germany has been effectively and sustainably implementing the environmental and social standards of the “Grüner Knopf” (Green Button) directly and along the value chains since 2021 as part of its responsible business practices. Now, the company has gone through another ...
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News briefsDeuter’s repair service embarks on third German Promise Tour
In October and November 2023, backpack and sleeping bag specialist Deuter will repair used and aging Deuter backpacks, sleeping bags or accessories at selected retailers in Freiburg, Gersthofen, Garmisch-Partenkirchen and Munich, Germany, and provide information about its sustainability strategies. Usually, the products are sent to the company headquarters in Gersthofen ...
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News briefsDeuter donates €5,000 to EOCA project
Source: Deuter The Guide 34+8 on the 10th leg of the Deuter Anniversarally As part of Deuter’s 125th anniversary, a limited edition Guide 34+8 backpack set off on a 60-day journey across the countries of Germany, Austria, Italy and Portugal under the title “Deuter Anniversarally,“ which started ...
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News briefsDeuter continues to support German MTB podcast TYFR
For the second year in a row, Deuter supports the German-language podcast ”Thank you for Riding” (TYFR), which tells stories about mountain biking. The podcast is published monthly and has been in existence since 2021. The voice of the podcast is Rainer Frömmel. Frömmel is also the host of the ...
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ArticleConsumers’ top-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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News briefsDeuter hires new sports marketing manager
Source: Deuter Anna Arnert German backpack and sleeping bag expert Deuter has appointed Anna Arnert as the new marketing manager for its alpine sports division in mid-February. Arnert looks back on a long career in communications and the sporting goods industry. After studying in Germany and England, ...
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News briefsDesign & Innovation awards 2023 for bike and outdoor products presented
The Design & Innovation Awards have been presented since 2017 and describe themselves as the “Oscars of the bike and outdoor industry.” For the awards, an international jury tested and identified the most outstanding products and trends of the new season in San Vigilio, Italy. The companies honored include Deuter, ...
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News briefsParent company of Deuter, Ortovox & Co. has a new CFO
Source: Schwan-Stabilo Anke Buttler The Schwan-Stabilo Group, which owns the Ortovox, Gonso, Maier Sports and Deuter brands, announced that Anke Buttler has become the group’s new chief financial officer (CFO), joining CEO Sebastian Schwanhäußer as part of the group’s executive management team on Jan. 1. With a ...
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News briefsDeuter achieves Fair Wear Leader status again
German brand Deuter has confirmed its leader status with the multi-stakeholder initiative Fair Wear Foundation for the tenth time in a row, reaching 94 of the maximum of 100 points possible. The yearly check-up validates the implementation of fair working conditions in a company’s supply chain. Besides the measures taken ...
