Bollé Brands has recently appointed Damien Hars as digital director. He will be responsible for the development of the B2B and B2C online platforms of the holding company that comprises Bollé, Bollé Safety, Serengeti, Cébé, H2Optix and Spy Optics. Hars’ task will be to roll out all of the company’s brands worldwide via digital sales platforms. Hars previously worked for the Rossignol Group, responsible for the definition and implementation of Rossignol’s digital strategy. Bollé has also recently appointed Alexandre Israel as global marketing manager. Israel previously worked for Babolat, where he held a similar position. At the same time, Nicolas Berges was appointed sales director France and will cover all sales activities of Bollé, Cébé and Serengeti on the French market. Berges knows the sports industry, the optical channels and luxury brands thanks to his past jobs at Oakley and Luxottica.