The multi-channel retailer Internetstores has placed Martin Netinder in charge of the outdoor division in the newly created position of managing director outdoor. Internetstores includes the international outdoor retail formats Campz and Addnature as well as concepts such as Fahrrad.de, Bikester and ProBikeShop. The focus is on online trade, although Addnature and Bikester operate brick-and-mortar flagship stores in Stockholm, and there’s a ProBikeShop in Lyon.
Netinder most recently managed the Swedish outdoor label Elevenate. Prior to that, he held various management positions at Peak Performance, most recently sales director for Central Europe & emerging markets. At Internetstores he will be developing international multi-channel business and expanding the outdoor brands.
Internetstores is part of the Signa Sports United group, into which the Austrian conglomerate Signa has bundled its e-commerce sports retailers. According to the company, Internetstores operates 40 online shops in 14 countries and generated a turnover of €373 million in its last financial year.
Photo: Martin Netinder, © Internetstores GmbH
