Isbjörn of Sweden, the ten-year-old specialty brand of functional apparel for children, has created the new position of export manager. The job will be done by Martin Eisele. The 41-year-old spent 17 years at Adidas in Scandinavia, most recently as head of sales coordination for the Scandinavian markets. At Isbjörn, he will concentrate on the German and Austrian markets, which the Swedish company has defined as its main targets for the coming years. Additionally, Eisele will take care of the U.K., Finland and the Benelux countries.
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