JD Sports Fashion has blocked the nomination of Kate Smith as a non-executive director of a rather successful British e-tailer, Boohoo. The big British sports and outdoor retailer didn’t say why it was withholding its consent, but one reason seems to be the fact that Boohoo has been developing strongly its activewear segment lately. Smith is well-known in the European sporting goods and outdoor sectors. She ran the European operations of The North Face with excellent results from March 2017 until she retired in mid-2018 and moved back to England, where she has been a non-executive director of JD since May 2019. She previously managed Adidas U.K. and Reebok’s Northern European operations. Boohoo said that it wanted her on its board to capitalize on her “commercial insights.”
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