The British endurance clothing and equipment brand Montane has announced ambitious plans for continued international expansion with the appointment of Ross Maddams as the new head of its international sales and the appointment of two new sales partners in Asia.

Maddams brings with him more than 15 years of global brand experience, including ten years in the sporting goods industry. As head of international sales, he will be leading the company’s efforts to intensify expansion into global markets.

Montane is also continuing its global commitment with the Japanese Sundance Outdoors Inc. and the Taiwanese Taifong Group. Sundance Outdoors offers Montane the opportunity to strengthen its brand among Japan’s “next generation of customers,” who increasingly view mountaineering, sport climbing and an active and healthy life in the outdoors as an attractive lifestyle option. The strategically positioned Taifong Group will help Montane to strengthen its position in the Taiwanese market. The group is currently in the process of informing all its stores and branches about the latest expansion of its brand portfolio.

Photo: Head of International Sales, Ross Maddams © Montane