Icebreaker, a VF Corp. brand, has appointed Cameron Walker as general manager North America. Walker joined VF three years ago and was most recently responsible for new models and partnerships including the development of new purpose-led, user-centric models like The North Face Renewed. Walker was also in charge of centrally managing digital marketplaces such as Amazon. Previous to VF, he spent time at Google, Twitter, Disney/Pixar and Oliver Wyman in various business, partnership, strategy and finance positions. Walker will help relocate the North American Icebreaker business to Denver, re-launch the brand in North America, make direct-to-consumer a new priority and help the brand grow. Icebreaker became a 100-percent subsidiary of VF Corp. in 2018.
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