Per Wååg is succeeding Lars-Ola Brolinson as global chief executive for Primus AB and Brunton Outdoor, two outdoor brands of the Swedish Fenix Outdoor group. Wååg has already worked for both brands for seven years, the last three and a half as general manager for the North American market. Brolinson is becoming deputy director of Fenix Outdoor.
Swedish outdoor equipment company Silva, which was acquired by equity investor Verdane in 2021 with decisive expansion plans, has acquired 100 percent of the Primus AB shares from Fenix Outdoor (which also sold its brand Brunton at the end of last year). Source: Primus Both Silva ...
Strava, the connected fitness subscription platform with more than 125 million athletes, has appointed two new executives: Matt Salazar as Chief Product Officer and Rob Terrell as Chief Technology Officer. Both bring extensive experience in successfully scaling global product portfolios, leading organizations through integral growth phases and cultivating high-growth communities. ...
US company Deckers Brands, owner of a portfolio of brands including Ugg, Koolaburra, Hoka, Teva, Sanuk and Ahnu brands, has promoted Marco Ellerker to the newly created role of President of Global Marketplace, effective Aug. 1, 2024. Ellerker has served in various operational roles at Deckers since 2017, most recently ...
Source: Revelyst Joe Beck While Vista Outdoor is still working to shape its future in the best interests of its shareholders, Revelyst, the former outdoor products segment of Vista Outdoor Inc., has announced the appointment of Joe Beck as its first Chief Supply Chain Officer, effective 22 ...
As of April 1, 2024, Klaus Flock is the new Chief Financial Officer (CFO) of the German outdoor footwear specialist Lowa Sportschuhe GmbH. Flock joins Managing Director Alexander Nicolai and International Sales Manager Matthias Wanner as part of the Lowa management team. The previous commercial director, Rudi Limmer, will retire ...
Rebike Mobility GmbH, the specialist for refurbished e-bikes, has restructured its management team and expanded it with experienced managers. After a strong Q1 in 2024, which the company says exceeded its own expectations, Rebike is now “very confident that we will also achieve our ambitious targets for the year as ...
