Sympatex has created a new position within the company called ”chief sustainable community manager and head of storytelling” and recruited Kim Scholze, former outdoor community manager and developer of ISPO Munich’s sustainability strategy, to fill the role. Scholze brings more than 20 years of industry experience in strategy, marketing, development and sales to her new job. She most recently spent five years strategically developing the outdoor segment for Messe München. At the past inaugural OutDoor by ISPO event, she provided key focus in terms of sustainability initiatives. At ISPO Munich Online 2021, she developed and co-hosted the congress program. Last year, Scholze developed a podcast format for SPORT1 in her spare time, which she is also hosting. Before joining Messe München, she was responsible for product development, marketing and sales for Bench’s sports collection. During that time, she also co-founded the sustainable development agency Brands for Good. Before that, she worked as a journalist and with several sports brands, including Salomon and Nitro Snowboards.
“We need much more collaboration and role models for sustainability in our industry. With Kim, we gain an expert in the industry and at the same time an inspiring and authentic personality who will effectively support us with her expertise in expanding the sustainability community,” said Dr. Rüdiger Fox, CEO of Sympatex. “With her help, we will build a community of ’brave and determined’ and support them with adequate solutions when the EU finally makes consistent sustainability a mandatory program for the textile industry by 2025.”