The Swedish outdoor retailer Addnature has a new chief executive. Starting on Nov. 25, David Rönnberg will be responsible for leading Addnature's online business and its three physical stores, including bikester.se. Addnature's founder and former CEO, Mathias Hedstrom, will now concentrate on sales and purchasing, two areas that have been the key factors in the retailer's strong expansion, according to the company.
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