Tierra, the Swedish brand of outdoor wear, will be distributed in the U.K. by Rosker starting in the autumn. Tierra, which is owned by the Fenix Outdoor Group, is making its first foray into Western Europe with the move. Rosker has added it to its portfolio, which also includes Fjällräven, another brand of the Swedish outdoor group. Rosker has taken on Chris Gore as an agent to aid its own Andi Hayman. They will target a select group of specialist retailers for Tierra products.
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