After the announcement in June of the change of its Asia-Pacific management structure, VF Corp. has now appointed Winnie Ma to the new position of president, Greater China. Ma will be based in VF’s Shanghai office and report to Kevin Bailey, executive vice president & group president, Asia-Pacific and emerging brands. As the president for Greater China, Ma will be responsible for elevating VF’s business and brands in Mainland China, Hong Kong and Taiwan. Ma will also focus on advancing VF’s stated strategy of growing its business in China. At the moment, VF has approximately 2,000 employees across Mainland China. Ma joins VF following a 10-year career at Unilever North Asia. Prior to that, she worked for The Coca-Cola Company for 12 years and Mars China for six years. Ma holds a bachelor of arts degree from Nankai University and an MBA from China Europe International Business School.
