All VF Corp. articles
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Article
Icebreaker nears 99% plastic-free apparel goal
The New Zealand-based outdoor apparel brand reported key progress in its push toward plastic-free clothing and regenerative wool sourcing.
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News briefs
VF Corp. cuts 400 jobs in global restructuring
The US group behind several outdoor and lifestyle brands is reducing its workforce as part of a broader turnaround strategy.
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Article
VF Corp. charts course for growth with renewed brand strategy
VF Corp. unveils an ambitious roadmap for Vans, The North Face and Timberland, aiming for premium positioning, market expansion and stronger brand appeal.
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Article
TNF, Timberland each generate higher Q3 sales
VF Corp’s outdoor brands saw sales growth, but challenges remain as the company navigates its transformation plan. Investors await key updates in March.
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Article
VF Corp. announces additional layoffs
The measure is part of VF’s “Reinvent” restructuring initiative, which aims to improve margins and align business structures globally.
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Data & Analysis
Rugged footwear market steps down in 2023
The global rugged footwear market declined by 2.2% in 2023 to $6.2 billion, with Salomon and other top brands driving gains in Europe and China, while US sales fell sharply, forcing brands to rely on new products and marketing to compete in a flat market.
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News briefs
VF Corp. announces distribution center closure and layoffs
The group consolidates operations, closing a facility and laying off employees as part of its strategic transformation plan.
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News briefs
VF faces S&P downgrade due to weak financial performance
Financial challenges lead to a credit downgrade, highlighting the problems of large brand portfolios and operational setbacks.
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News briefs
VF sets new financial targets through 2028
The parent of of TNF, Timberland and other outdoor and sport brands outlined medium-term financial targets and growth initiatives, focusing on improved profitability and shareholder value.
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Article
VF Corp. achieves Q2 gains in turnaround progress
The owner of TNF, Vans and Timberland posted sales improvement, higher margins and inventory cuts in Q2 2025, edging closer to its FY goals.
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News briefs
JanSport launches heritage-inspired Retro Series
The Denver-based company celebrates its iconic designs with a new Retro Series of backpacks inspired by vintage designs, paying homage to the brand’s Pacific Northwest origins.
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News briefs
TNF launches ‘We Play Different’ campaign
The brand invites customers to explore unconventional paths in nature.
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Article
EOS 2024 Speaker Interviews: Julian Lings, VF, on leading the charge for a sustainable future
The Senior Sustainability Manager for VF Corp.’s outdoor brands in EMEA discusses his role in advancing sustainability at both VF and EOCA, focusing on circularity and conservation in the outdoor industry.
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Article
EOS 2024 Speaker Interviews: Nick Barber, Icebreaker, on nature as strategy
In the run-up to EOS 2024, where he will be a speaker, Nick Barber talks about Icebreaker’s sustainable vision.
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Article
TNF parent records lower than expected sales decline in Q1
VF Corp. is especially optimistic about Vans’ recovery, led by EMEA’s wholesale success. The North Face sales dipped 2%.
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Article
New Global President for TNF
Source: VF Corp. Caroline Brown Less than a week after announcing the appointment of a new leader for the Vans brand (our sister publication SGI Europe reported), VF Corp. has appointed Caroline Brown as Global Brand President of The North Face (TNF), effective June 10, 2024. Brown ...
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Article
VF share plummets 11.7% after poor Q4 results, but beats full-year cash flow forecast
VF Corp. failed to exceed consensus estimates for quarterly sales and profit for a fourth consecutive quarter. The latest bad news for the parent of The North Face (TNF), Vans, Timberland and Dickies, among others, sent VF’s shares down 11.7 percent in after-market trading on May 22. The stock has ...
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News briefs
TNF and Icebreaker collab on plastic-free Merino capsule
The North Face (TNF) and Icebreaker, two outdoor performance brands under the VF Corp. umbrella, have collaborated on a Merino blend adventure wear capsule for spring/summer 2024. According to the brands, the collection ”redefines comfort and performance” and is ”meticulously crafted with fabric made from 100 percent plastic-free fibers.” Offered ...
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Article
GMG and VF plan to open 300 stores in the next 5 years in MENA and SEA markets
GMG, a global retail conglomerate based in Dubai, has expanded its 12-year partnership with VF Corp. Under a newly agreed distribution and retail development agreement, GMG will expand the presence of VF brands in the region over the next five years through a growing network of new mono-brand partner stores ...
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News briefs
Ethisphere names VF one of the most ethical companies for 8th consecutive year
VF Corp. has received the 2024 World’s Most Ethical Companies Award from the Arizona-based Ethisphere Institute, a for-profit company that defines and measures ethical business standards for a fee, recognizes outstanding companies and promotes best practices in business ethics. VF was honored for the 8th consecutive year and is the ...