By May 30 at the latest, Todd Spaletto will be stepping down as president of Wolverine Worldwide’s Michigan Brands group, which consists of the Merrell, Chaco, CAT Footwear, Hush Puppies and Sebago brands. Rather than replace him in the post, Wolverine is promoting three executives and dividing responsibility for its brands between them, irrespectively of whether they are based in Michigan or in Boston.
Joelle Grunberg, global president of Sperry since February 2020, will be adding oversight for Saucony, Keds and the Wolverine Kids Group to her portfolio; Chris Hufnagel, global president of Merrell since September 2019, will be adding responsibility for CAT, Chaco and Hush Puppies; and Tom Kennedy, global president of the Wolverine brand since February 2020, will be adding Bates, Hytest and Harley-Davidson Footwear. All of them will be reporting to Blake W. Krueger, Wolverine’s chairman, chief executive and president.
Wolverine Worldwide last changed its brand structure in 2019, when it established two groups: the Michigan Brands and the Boston Brands (Sperry, Saucony and Keds).