All Merrell articles
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ArticleMerrell and Saucony drive Wolverine’s Q1 growth
The US performance footwear group regained profitability in Q1, led by strong sales from its trail and running brands and despite tariff-related uncertainty.
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News briefsWolverine Worldwide restructures international leadership
The company centralizes oversight of global commercial operations back to the US.
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ArticleFirst phase of Wolverine’s turnaround is complete
The parent of Merrell sees progress in its turnaround plan, but retail challenges and tariffs loom.
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News briefsWolverine Worldwide creates position of Chief Strategy Officer
The group has appointed Brett Parent as its first Chief Strategy Officer, a move set to shape the company’s global growth trajectory.
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News briefsMerrell names new Chief Marketing Officer
Merrell appoints Richard McLeod as CMO to drive global growth and inspire more people to embrace the outdoors through innovative marketing.
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News briefsMerrell introduces new hiking footwear concept with SpeedARC Surge Boa
New hiking footwear innovation promises unprecedented energy return and adaptability for diverse terrains.
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Data & AnalysisRugged footwear market steps down in 2023
The global rugged footwear market declined by 2.2% in 2023 to $6.2 billion, with Salomon and other top brands driving gains in Europe and China, while US sales fell sharply, forcing brands to rely on new products and marketing to compete in a flat market.
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News briefsMerrell appoints new Chief Product Officer
Noreen Naroo-Pucci has more than three decades of experience in creative excellence across apparel, footwear, brand and accessories design.
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ArticleMeet The Outdoor Industry Compass and EDM Publications team at ISPO Munich
We look forward to seeing you at our booth and our panel discussions at ISPO Munich.
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News briefsWolverine Worldwide launches Boston Innovation Hub to drive product design
A new creative space in Boston, Massachusetts, supports efforts to enhance product innovation and team collaboration for the global footwear and apparel company.
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ArticleMerrell’s Q3 EMEA sales rise by mid-teens
Merrell’s Q3 sales rose 1.4% to $159.2m, driven by growth in the US and Asia. Parent Wolverine Worldwide eyes a strong 2025 launch for Merrell’s Speed Arc Collection.
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News briefsWolverine Worldwide appoints new Active Group leader
Industry veteran Susie Kuhn has been appointed to lead Merrell, Saucony and Chaco brands, effective Oct. 28.
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News briefsMerrell launches Wander Wheel art installation in NYC
The US footwear and apparel brand debuts its interactive “Wander Wheel” in New York City, offering an immersive experience open to the public for one weekend only.
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ArticleMerrell works on innovation with parent in throes of turnaround
Wolverine Worldwide boosts its FY24 outlook as Merrell drives growth with innovative trail styles – despite overall Q2 challenges.
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ArticleEmerging ‘proof points’ are positive news for Wolverine
In a self-proclaimed “transition year,” Wolverine Worldwide is beginning to witness ”proof points” that it hopes will signal an ongoing turnaround for the Saucony, Merrell and Sweaty Betty parent. These developments in Q1, where the company exceeded Wall Street’s revenue guidance, included higher gross margins, less promotion in the direct-to-consumer ...
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News briefsWolverine Worldwide aims for greater internationality with new license deals
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
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News briefsGregory official gear partner of Merrell Skyrunner World Series 2024
After a successful test run last year, Gregory and the Merrell Skyrunner World Series have confirmed their partnership for the current season. The luggage specialists will equip the entire team of the global trail running series with gear as they travel to 21 races on four continents. Gregory will test ...
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ArticleWolverine progresses with turnaround, but faces further setbacks
Six months on the job, Wolverine Wordwide President and CEO Chris Hufnagel had to oversee changes in many aspects of the group’s overall business, including excess inventory, shedding businesses, lowering debt levels, and improving the supply chain. Progress has been made, but the turnaround will take more time to complete ...
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ArticleWolverine Worldwide on FY course, Merrell to grow beyond trail
Wolverine World Wide, Inc. provided an update on its preliminary, unaudited financial results for FY 2023 and its ongoing transformation efforts ahead of its presentation at the 2024 ICR Conference this week. “We’re executing the stabilization phase of our strategic transformation with tremendous pace while redesigning Wolverine Worldwide for the ...
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News briefsNew CMO for Merrell
Source: Merrell Pallav Tamaskar Merrell has appointed Pallav Tamaskar as its new Chief Marketing Officer (CMO), effective Nov. 30, 2023. As CMO, Tamaskar will be responsible for leading Merrell’s global marketing strategy and “directing the creation of modern and integrated global marketing campaigns, elevating full-funnel media planning, ...
