All Fiera Bolzano articles
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ArticleExpanded outdoor focus highlights 25th anniversary event of Prowinter in Bolzano
Prowinter 2025 celebrated its 25th edition with record-breaking attendance and a new outdoor focus, showcasing innovation and market insights.
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ArticleProwinter 2025 unveils enhanced offerings for winter and outdoor markets
The upcoming 25th edition of the trade show in Bolzano, Italy, highlights expanded outdoor focus, industry awards and retail innovation.
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News briefsProwinter introduces program to support aspiring retailers
The Italian trade show introduces NextGen RetailPro, a new initiative to inspire and educate the next generation of winter sports retail professionals.
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ArticleProwinter expands with new outdoor segment
With Prowinter Outdoor, the Bolzano trade show focuses on all things outdoors year-round.
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News briefsProwinter 2025 dates announced by Fiera Bolzano
Following the conclusion of the seventh edition of the Prowinter Ski Rental Summit powered by ITASnow on April 12, 2024, Fiera Bolzano has now announced the date for the Prowinter 2025 winter sports trade show. The three-day B2B event will take place from Jan. 13 to 15, 2025, at the ...
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ArticleProwinter 2024 scores with increased internationality and first concurrent ski test
The 24th Prowinter took place in Bolzano, Italy, at the beginning of January, extended to 3 days and for the first time with a parallel ski test. We attended the trade show to find out whether it has the potential to become the new meeting place for the Central European ski industry.
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News briefsProwinter 2022 is a one-day event
Fiera Bolzano, the organizer of Prowinter, has announced that the 2022 edition of the event will have a one-day format, as opposed to its original three days. The decision was made in agreement with exhibitors, associations and other partners due to ongoing supply chain delays, Fiera Bolzano said. The 2022 ...
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News briefsProwinter 2021 goes digital
After a virtual-only edition in 2020 because of the coronavirus, Prowinter, the Italian B2B event for mountain resort operators, is going digital again this year for the same reason. Prowinter Digital 2021, organized by Fiera Bolzano/Messe Bozen, will be held on April 12. Registration for the virtual show is free ...
