All General Outdoor articles – Page 239
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News briefs
Wildberries launches German online store
Wildberries, Russia’s biggest online retailer, has just rolled out its online store in Germany. Germany brings the number of markets in which the company operates up to ten. Wildberries began its expansion in Europe in 2020, starting with an online store in Poland. Most recently, it also entered the Israeli ...
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News briefs
Cifra presents an antiviral garment collection
Cifra, the Milan-based seamless fabric developer, has presented an apparel range made with Q-Skin, an innovative yarn powered by Amni Virus-Bac Off that offers permanent antiviral protection. This polyamide yarn was developed by Rhodia-Solvay Group and distributed by Fulgar, an Italian firm working with Cifra for several years. Unlike dyeing ...
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News briefs
VF releases product traceability maps
VF Corp. has made single files available for download to trace the supply chain for certain products through its last four of its five tiers. Each extends from finished product assembly (tier one) back through material production, raw material processing and raw material conversion (tier four), with raw material cultivation ...
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News briefs
Rudolf Group introduces bio-based water-repellent textile treatments
Rudolf Group, the chemical company headquartered in Geretsried, Germany, has launched two new durable water-repellent (DWR) textile treatments for outdoor and sports apparel that are said to be entirely based on natural ingredients. Ruco-Dry Bio CGR is made from natural waste that accumulates as a by-product during the processing of ...
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ArticleSherpa Adventure Gear donates over 200,000 school days
Source: Sherpa Adventure Gear Nepali outdoor brand Sherpa Adventure Gear has donated more than 200,000 school days to Nepali children in 2020. “We are committed to the legacy of Tashi Sherpa and take seriously our social responsibility to provide opportunities for the next generation in Nepal,” commented ...
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News briefsSchöffel launches digital brand experience for retailers
Schöffel has opened a “Digital Brand Space,” making its entire brand world a virtual experience. The German outdoor company’s retail partners can enter the digital, three-dimensional space at any time and from anywhere in the world and access information and photo and video material from the Schöffel collections. The brand ...
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ArticleDeuter publishes social report 2019/20
German backpack specialist Deuter has published its social report for the 2019/2020 fiscal year. With the Covid-19 pandemic, the year was a real challenge in terms of social responsibility. Above all, Deuter made the health and safety of all employees and suppliers a top priority. Measures adopted jointly with all ...
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ArticleFEDAS/vds president Herzog supports retailers in fight for fair lockdown regulations
The Association of German Sports Retailers (vds) and the Federation of European Sports Retailers (FEDAS) have published a joint press release in Germany in which they welcome the activities initiated by Boris Lehmann of Laufladen in Erfurt, Udo Siebzehnrübl of Intersport Siebzehnrübl and a new interest group of German winter ...
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News briefsOutdoor pants “with a fly that works for women“ launched on Kickstarter
With her Chickfly pants, Californian ecological entrepreneur, Anna Birkás, wants to bring special, women-specific outdoor pants to the global market. Birkás set out to address the “bathroom problem” that women in the outdoors face. While men can go pee with privacy anywhere, women experience a lack of access or breach ...
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News briefsAclima with new distribution partner in Austria
Source: © Michael Will Michael Will, Travel Outfitting Agency With sales specialist Michael Will and his company Travel Outfitting Agency, Norwegian merino specialist Aclima is strengthening its presence on the Austrian market with immediate effect. The distribution agency’s existing portfolio comprises numerous outdoor brands, including the entire ...
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News briefs
Garmin Italy with executive changes
Garmin Italy has appointed Sara Cesarotti as marketing and communication manager for the sports, outdoor, and automotive sectors. Cesarotti was hired from Google Italy, where she served as retail marketing manager. The company has also announced changes in its Marine division, where Carlo Brevini has been promoted to sales & ...
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News briefs
Bergans to open new brand store in Trondheim
Bergans of Norway will open a new brand store in the Norwegian city of Trondheim. Anett Kolstad, the brand’s retail director, said that she has been looking for a vacant retail space in the city for quite some time and has now found what she says is “the perfect venue” ...
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News briefs
Danish retail chain Eventyrsport acquires stake in outdoor experience portal
Danish outdoor chain Eventyrsport, which operates 13 physical stores and an online store that is also available in Swedish, has bought into Outdoor365 ApS, a Danish outdoor experience portal. Outdoor365 has organized the country’s largest outdoor festival in Ry since 2015 and last year launched an online portal where users ...
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News briefsScandinavian Outdoor Award nominees are online
The Scandinavian Outdoor Group (SOG) has announced the nominees of the Scandinavian Outdoor Award fall/winter 2021/22. The jury process is carried out online due to the Covid-19 pandemic. The jury has products sent home to try out in their own outdoor backyard; the jurors will then discuss the products in ...
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News briefsMoncler launches jacket collection made entirely of sustainable materials
Moncler is launching a jacket collection made entirely of sustainable materials for men, women and children as part of its Born to Protect plan. The plan was announced last October as the brand’s strategic commitment to a sustainable future with five main pillars: combating climate change, integrating the circular economy ...
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News briefsColumbia hires new senior VP for U.S. sales from Nike
Columbia Sportswear has named Tim Sheerin senior vice president of U.S. sales for the Columbia brand. Before joining Columbia, Sheerin spent twenty years in various senior sales and strategy positions at Nike. In his most recent role as VP, North American sales, he led Nike’s wholesale business for the Nike ...
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ArticleGerman retail demands greater support from the government and a fair lockdown policy
Two German sports retailers, Thorsten Böhl of SkiBo Tours & Sports in Bochum and Oliver Nieß of SOS Sport in Braunschweig, sent an open letter to the German government last week, asking for subsidies based on the monthly gross profits they will lose as a result of the extended physical ...
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News briefs
Shackleton partners with Blue Marine Foundation (Video)
Shackleton, a London-based outdoor brand founded in 2016 by Ian Holdcroft and Martin Brooks and backed by the Hon. Alexandra Shackleton, the granddaughter of Sir Ernest Shackleton, who led three British expeditions to Antarctica between 1908 and 1922, has partnered with the non-profit organization Blue Marine Foundation to help protect ...
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News briefs
Leatherman might work on tighter retail strategy
U.S. magazine Inside Outdoor has reported that Leatherman plans to realign and reduce its wholesale distribution partners in North America to create a “more consistent brand experience” for the Leatherman customer base. To streamline its retail strategy, the company plans to exit several accounts by the end of the first ...
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ArticleHydro Flask struggles due to soft back-to-school season
Helen of Troy’s Houseware segment, which includes drinkware brand Hydro Flask, posted double-digit growth in the third fiscal quarter ended on Nov. 30. Sales in the segment soared by 21.4 percent from the year-ago quarter to $222.4 million, driven by an organic business increase of 21.2 percent, largely due to ...
