All General Outdoor articles – Page 234
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News briefsEddie Bauer launches new content platform on its website
One of the first projects executed by the Eddie Bauer Productions company (founded in 2021) is the eponymous U.S. brand’s new content platform: Eddie Bauer Stories. Episodes from season two of the brand’s “outdoor curious” series will be released on the new sub-website. This series taps into the experts of ...
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News briefsExped and myclimate share insights during free webinar on April 4
Swiss brand Exped, which has just announced that all of its new sleeping mats are carbon neutral through offsetting, has been working with myclimate for several years. In a free Zoom webinar on April 4, 2022, the two companies plan to share their joint knowledge with all interested parties from ...
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News briefsColumbia introduces new cushioning technology for outdoor shoes
With its new Escape Thrive footwear line with eye-catching Techlite Plush soles, U.S. brand Columbia Sportswear sets a new focus on visibly high-cushioning soles for outdoor shoes. The new sole technology with cushioning and rebounding properties aims to maximize the walking comfort of lightweight hiking shoes – offered in low-cut ...
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ArticleCallaway highlights Jack Wolfskin’s achievements in 2021 sustainability report
U.S. company Callaway, owner of the Jack Wolfskin brand since 2019, has published its sustainability report 2021 summarizing the group’s global sustainability program across the corporate offices, facilities and global operations of all its brands. German brand Jack Wolfskin is highlighted in the report as being the sustainability driver within ...
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News briefsTwitter expands selling opportunities with Twitter Shops
Launched as a U.S.-only initiative at first, the new Twitter Shops service now offers merchants on Twitter the opportunity to showcase and sell up to 50 different products at a time. The new beta feature will display a “View shop” button just above a company’s tweets that leads to a ...
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Article
Newell Brands sets new sustainability goals in annual report
Atlanta-based Newell Brands Inc. (owner of Coleman and Campingaz, among others) has published its 2021 corporate citizenship report, highlighting the progress made against the goals set on operations, sustainability, diversity and inclusion. The biggest news from the report is the company’s official announcement of the goal to ...
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News briefsGlobetrotter to open first store in Trier
On March 31, German retailer Globetrotter will open its first store in Rhineland-Palatinate, Germany. The 1,500-sqm location at Dietrichstraße 50, next to Trier’s main marketplace, will host a full range of products of hiking, trekking, travel and everyday outdoor gear as well as a Fjällräven shop-in-shop. Before, the location was ...
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News briefsColumbia appoints new CMO
Columbia Sportswear Company has appointed Pri Shumate as chief marketing officer for its Columbia brand. In this role, Shumate will report to Joe Boyle, executive vice president and president of the Columbia brand, beginning March 14. Shumate has extensive global marketing experience, having worked at Nike for nearly 15 years, ...
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News briefsArc’teryx celebrates employee No. 1 with emotional video for Women’s Day
Released on International Women’s Day 2022, the Canadian brand Arc’teryx honored its first-ever employee, Usha Parbhakar (neither a climber nor an outdoor athlete), with an emotional video. With the company for almost 30 years, she started in 1992 as the brand’s first and only sewer and made the very first ...
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ArticleSport 2000 Germany reports best result in company history; Outdoor particularly on the rise
Sport 2000 GmbH continues to grow in Germany. The factored purchasing volume and external sales of the affiliated partner companies in Germany gave Sport 2000 the best result in the company’s history in 2021. As a result, Sport 2000 defends the position it already held in 2019 as Germany’s largest ...
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News briefsAku adopts carbon footprint systemic approach
With the help and ISO 14067 certification of Bureau Veritas, the Italian footwear specialist Aku has started to implement a three-step carbon footprint systemic approach to all of its operations from sourcing to a product’s end of life. In the process, more than 800 components have been analyzed according to ...
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News briefsNew department and personnel changes at Ortlieb
Following the completed leadership change with the promotion of Martin Esslinger to CEO, additional corporate and personnel changes have been made at the German manufacturer of waterproof bicycle and outdoor equipment, Ortlieb Sportartikel GmbH. Heike Borchardt, who worked for Ortlieb for seven years until 2019, returned to the company in ...
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News briefsDometic acquires two U.S. mobile power solutions brands
Swedish company Dometic has entered into an agreement to acquire Treeline Capital LLC. Treeline is a leading provider of value-added technical service and aftermarket products and mobile power solutions for the North American marine market under the CDI Electronics and Balmar brands. Through these brands, Treeline serves the rapidly growing ...
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News briefsAquapac opens EU distribution center in France
London-based Aquapac Group Limited has established Aquapac Europe SAS, based near Chartres in France, as a new EU distribution hub for its Aquapac, Carradice and UPSO brands, as well as the group’s French distribution arm. Shipments from the new French office and warehouse will begin on March 14. The group ...
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ArticleThe outdoor industry is teaming up to take a new approach to combating the problem of single-use plastics
A crucial outdoor industry initiative today unveiled industry-wide proposals for serious steps to address the problem of single-use plastics in the value chain. The European Outdoor Group (EOG) has released the Single Use Plastics Project (SUPP) report, which recommends a system for the elimination and proper care of protective plastic ...
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ArticleIsbjörn aims to reduce CO2 emissions by 50% by 2033, become net zero by 2045
Outdoor children’s clothing brand Isbjörn of Sweden has set out its ambitious sustainability pledge, which includes bold net zero targets, the complete elimination of microplastics and becoming a fully circular brand. Isbjörn is firmly committed to reducing its emissions by at least 50 percent by 2033, with an ambitious goal ...
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News briefsGarmont goes live with new multi-lingual website and consumer activations
Italian footwear specialist Garmont International is going live with a new website on March 4, 2022. For the first time, the company offers multi-lingual, comprehensive information on both the company and product in five languages (Italian, Englisch, French, German and Spanish) and has added consumer-facing activations like a blog and ...
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ArticleILO third-party monitoring report sees Uzbekistan free from systemic forced and child labor
The International Labor Organization (ILO) will release its third-party monitoring report on cotton farming in Uzbekistan end of March, 2022, with an encouraging result that was released in a pre-report: In the seven years since the reform process of the country’s cotton sector has begun, an estimated ...
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News briefs66°North becomes first certified B Corporation in Iceland
Since the end of January 2022, 66°North (based in Iceland’s greater Reykjavík area) is the first Icelandic company to receive B Corp certification. The brand, founded in 1926 as a workwear supplier for fishermen, operates in Denmark, Iceland, Latvia and the U.K. and has earned an overall score of 93.5 ...
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News briefsMarmot revives its research team with blog and enhanced marketing
More than 50 years after the first steps were taken towards what would later be the Marmot brand, the U.S. company is bringing its product research, development and testing to the marketing forefront. In a company statement, Marmot announced the revival of its “Marmot Research Team” program with a new ...
