All Gorewear articles
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ArticleGorewear introduces new selective distribution strategy
Gorewear, the premium sportswear for cyclists runners from W.L. Gore, will readjust its sales concept at the turn of the year. The introduction of a new sales strategy will focus on maximizing the customer experience at all touchpoints. The sportswear brand is targeting an integrated premium marketplace to provide consumers ...
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News briefs
Gore Wear focuses more on cycling; streamlines wholesale business
Gore Wear, the W.L. Gore & Associates apparel label previously known for its functional apparel for cycling, running and cross-country skiing, has unveiled a new wholesale approach and a more focused product portfolio. In a press release for the North American market, the brand announced that it will refocus its ...
