All Hövding articles
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ArticleCourt lifts Swedish sales ban after Hövding’s bankruptcy - but there's a catch
It’s hard to understand what has been happening in Sweden for several months on Hövding’s back. The company, which had developed and sold a very popular airbag collar for cyclists, had to file for bankruptcy shortly before Christmas because the Swedish Consumer Protection Agency had banned the sale of the ...
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News briefsBankruptcy estate of Hövding acquired by Austrian iSi Group
The bankruptcy estate of Hövding Sverige AB, the Swedish company known for its innovative airbag protection for cyclists, has been acquired by the privately owned Austrian industrial company iSi Group. The acquisition of assets includes all technology, know-how, patents and other intellectual property rights previously owned by Hövding Sverige AB, ...
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News briefsHövding’s situation appears to worsen
After the Swedish Consumer Protection Agency imposed a sales ban for the Hövding 3 (OIC reported) via Hövding’s own channels, the agency followed up last Friday: The Hövding 3 is now being recalled throughout Sweden, and a general sales ban has been imposed in the country. Hövding has announced that ...
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ArticleHövding threatened by recall and permanent sales ban, defends itself vehemently
In view of the Swedish Consumer Protection Agency’s previous decision to temporarily stop the sale of Hövding in Sweden, the company has now submitted a final statement with extensive documentation which, together with expert opinions, proves the high safety standard of the head protection. According to Hövding, RISE (formerly Statens ...
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ArticleHövding opposes sales stop, provides evidence of product meeting safety requirements
After the Swedish Consumer Protection Agency temporarily halted the sale of the Hövding 3 bicycle airbag in Sweden at the beginning of November, the manufacturer has now submitted a final statement to the agency with extensive documentation confirming the high safety standard of the head protection and the tests that ...
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ArticleConsumer protection agency enforces sales stop of Hövding 3 airbag, Hövding fights back
After the Swedish Consumer Protection Agency allegedly uncovered design flaws in some models of the popular Hövding 3 – an airbag that cyclists wear around their necks – and deemed the product “not in compliance with current health and safety requirements” (under the EU’s Personal Protective Equipment Regulation), Hövding has ...
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News briefsHövding and BBDO Nordics launch new creative concept
Hövding was previously best known for protecting cyclists from injuries in crashes with their neck/head airbag. Now, the Swedish company is teaming up with creative agency BBDO Nordics to pursue a new “protection” concept called Protecting Genius. It focuses on the importance of “protecting genius and creativity and celebrates those ...
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ArticleBicycle Stocks Q2 2022: Russia’s invasion causes market low
After the stock market booster called hope catapulted the OIC Bicycle Stock Chart 2021 to new heights and seemed to defy all realities, the high flight ended with Russia’s invasion of Ukraine. The chart of the first quarter of 2022 already showed a steep decline, which now also continued in the second quarter.
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News briefsSwedish insurer criticizes Hövding
The Swedish trade publication ehandel.se reports that Hövding’s “airbag” bicycle helmet failed to inflate in German crash tests conducted by the government testing agency BaST in a collision with a car traveling at 40 kilometers per hour. This, in turn, prompted Folksam, a Swedish insurance group based in Stockholm, to ...
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News briefsHövding changes hands and delists from the stock exchange
Investor Joel Eklund and his Malmö-based investment company Fosielund Holding AB made a mandatory offer for Hövding at the end of 2021 after exceeding the threshold of 30 percent of shares in the company. In March, Hövding received an interest-free hybrid loan of SEK 50 million (€4.7m) from Fosielund, and ...
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ArticleBicycle shares Q1 2022: Geopolitical situation puts pressure on the market
While global lockdowns, virus variants, inflation, zero interest rates, supply shortages or political crises could not harm last year’s upward trend in bicycle stocks, Russia’s attack on Ukraine has changed everything. The war is intensifying the surge in prices. Fears of supply shortages of gas and oil and other commodities ...
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News briefsHövding looks to expand geographically after a “year of change”
Sweden’s manufacturer of bicycle airbags, Hövding, summed up the full year 2021 in its latest quarterly report. The company’s new CEO, Sofia Svensson, said, “We have gone through major changes both operationally and financially. The changes have resulted in improved gross margin and lower fixed costs as a percentage of ...
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News briefsHövding with distributor for Norway
Swedish company Hövding, maker of an airbag for bicyclists, is investing in the Norwegian market by forming a partnership with Hartmanns Oslo AS, a sports and fashion distributor catering to the Scandinavian markets. Hövding expects the partnership to increase the brand’s presence in Norway and facilitate sales in the market. ...
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ArticleGreen awareness provides greater tailwind for bike stocks in 2021
2021 had it all: on the one hand, more lockdowns, virus variants, inflation, zero or negative interest rates, supply bottlenecks, political crises, trade and other wars, etc. On the other hand, 2021 experienced a world stock market that trudged steadily upward. This also gave our 2021 cycling stock some major ...
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News briefsNew CEO at Hövding
Sofia Svensson has been appointed the new CEO of Swedish company Hövding, maker of an airbag collar for cyclists. After more than ten years as CEO, Fredrik Carling will leave his position, and Svensson will take over in the first half of 2022. Source: Hövding Sofia Svensson ...
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News briefsHövding strengthens German and Austrian markets
Swedish brand Hövding is strengthening its presence in the German-speaking market through a new partnership with Alpina Sports, part of the German Uvex Group. Sales of Hövding airbags for cyclists have increased significantly in Germany in recent years. The new business model is designed to provide an even stronger presence ...
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ArticleGlobal bicycle stocks: Demand remains strong, but supply chain prevents further highs
While falling infection rates and rising economic data helped our global bicycle stocks soar in the second quarter of 2021, a majority of our companies included in the Q3 overview had to adjust downwards in the third quarter. Demand remains high, yes, but the supply chain and some logistical issues ...
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News briefs
New CFO for Hövding
Swedish company Hövding , maker of an airbag collar for cyclists, has recruited Per Holmqvist as the company’s new CFO, effective mid-June 2021. Holmqvist was most recently head of group business control at Heimstaden , a Swedish real estate development company. Before that, he led the controlling at Bygghemma ...
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News briefsCycling airbag brand Hövding records growth in 2020 despite pandemic
Source: Lina Arvidsson Fredrik Carling, CEO Swedish company Hövding , maker of an airbag collar for cyclists, reported that the number of units sold in 2020 increased by 35 percent and sales also increased by 35 percent compared to 2019. In the company’s year-end report, ...
